93-Year-Old Co-Founder Of Cracker Barrel Speaks Out Against Company’s CEO

You got to watch this!

The 93-year-old co-founder of Cracker Barrel had a lot to say about the company’s recent decision to make new brand changes.

In an interview with NewsChannel 5, Tommy Lowe the co-founder of Cracker Barrel shared that the company;s decsion to  make a new logo was “pitiful.”

Later in the interview, he criticized CEO Julie Masino, saying she lacks understanding of Cracker Barrel’s brand because her background is with Taco Bell.

Fox Business had more to say on the co-founder’s remarks:

Cracker Barrel’s logo rebranding fiasco has ignited nationwide backlash and now one of the chain’s original founders is speaking out.

At 93 years old, co-founder Tommy Lowe told WTVF NewsChannel 5 in Nashville that the company’s leadership is steering the brand off course.

In the interview, Lowe said the $700M rebrand was just “throwing money out on the street.”

“Oh, that’s crazy,” said Lowe. “That’s … bland nothing.”

Calling the new logo “pitiful,” Lowe warned executives to “keep it country” if they want to survive.

The Lebanon, Tennessee–based chain rolled out the redesign last week as part of a $700 million makeover under CEO Julie Masino. Instead of winning over customers, the rollout sparked widespread ridicule, a sharp dip in Cracker Barrel’s stock price and even pushback from President Donald Trump.

By Tuesday, the company reversed course and restored its original logo. In a candid admission to FOX Business, Cracker Barrel said it “could’ve done a better job” in sharing what the business is about and emphasized that the beloved elements of the chain, from rocking chairs to “Uncle Herschel,” “aren’t going anywhere.”

“Congratulations ‘Cracker Barrel’ on changing your logo back to what it was,” President Trump wrote on Truth Social Tuesday. “All of your fans very much appreciate it. Good luck into the future. Make lots of money and, most importantly, make your customers happy again!”

Watch Lowe here:

Cracker Barrel's 93-year-old founder has some strong words for the CEO trying to rebrand and modernize… pic.twitter.com/hHoGl8b4B5

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Watch the full interview here: