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Has Another Company With a Large Conservative Consumer Base Gone Woke? [WATCH]

After Tractor Supply Co. dropped its extensive list of “diversity, equity, and inclusion” policies, Robby Starbuck announced an exposé of another company beloved by conservatives.

“It’s time to expose John Deere,” Starbuck said.

“We had a very big win recently with Tractor Supply when we got them to drop all their woke policies. Well I regret to inform you that John Deere, another company that relies on conservative customers, has also gone woke,” he explained.

Starbuck began his presentation by revealing John Deere’s pronoun policy.

Per John Deere:

We encourage employees to use their personal pronouns (such as he/him/his, she/her/hers, they/them/theirs) in internal and external communications, including email correspondence and email signatures.

Not only is this a sign of mutual respect, it’s practical for our global company. With employees and customers on six continents, sharing our pronouns and respecting one another’s helps foster a sense of belonging for all, since the use of gendered nouns varies across cultures and individuals.

“John Deere has been one of the most beloved brands by conservative farmers but recently on CEO John May’s watch, they’ve gone woke,” Starbuck wrote.

Starbuck provided a list of some things they found:

• Funding a pride event for kids as young as 3
• “Genderbread man” training
• They ask employees to list their “preferred pronouns” on all communications
• Bill Gates is listed as their largest shareholder
• John Deere celebrated their accounting and finance team taking United Way’s 21 day “United For Equity” program
• When I did “United For Equity” program it promoted Ibram Kendi, the woke children’s book “Anti-Racist Baby”, “Awake to Woke to Work”, a podcast on the concept of “Whiteness”, woke activist Robin DiAngelo, bigotry against Christians who supposedly have “Christian Privilege” and more
• The woke policies have spread across the global John Deere brand with many of their DEI policies also being forced on their Latin America and India branches
• LGBTQ & race based identity groups at corporate
• A total commitment to DEI policies
• 95/100 CEI score from the HRC

“John Deere also just announced layoffs in the US and that they plan to shift large segments of production away from the US to Mexico,” Starbuck added.

Per CNN:

John Deere announced it will lay off about 600 employees across three US factories as the Illinois-based company shifts production to a newly planned facility in Ramos, Mexico.

Effective August 30, about 310 employees will be laid off at two Iowa-based plants in Dubuque and Davenport, as well as 280 from a factory in East Moline, Illinois. In total, the three factories have roughly 4,175 production and maintenance employees. The Illinois factory primarily produces harvesting equipment such as combines, while the two Iowa factories manufacture construction and forestry equipment.

The decision is the latest in a string of production layoffs by the farm-equipment manufacturer over the past year. Deere has sought to reposition itself as a technology company amid falling agricultural revenue in the United States.

“These changes are being made due to reduced demand for the products produced at these facilities,” the company told CNN in a statement Friday. “To better position Deere to meet future demand, we continue to take proactive steps to reduce production and inventory.”

Starbuck wrote:

To put it mildly, John Deere seems to have forgotten who their customers are. Having a farm myself, I’m disgusted that a once great American brand is now taking this turn to seemingly embrace leftist policies that are diametrically opposed to the values of most farmers.

What’s unknown is whether CEO John May is knowingly forcing these policies or if it’s gotten out of control and he’s out of the loop on how bad it is. His response to this story will be very revealing as to his culpability in the implementation of woke policies.

This report is only the beginning. We have so many pieces of news to report that it’s going to take weeks, maybe even months to report it thoroughly.

I plan to report what we’ve found piece by piece so customers and potential customers are informed on the brand’s policies. If they’re proud of adopting woke policies then John Deere and their CEO should be overjoyed by my reporting on their policies, positions, donations and culture.

Next we’re going to be doing a deep dive on donations, interviews their executives have given, hiring practices, woke causes they’ve supported, the difficulties some farmers have faced trying to repair their products and much more.

If you think John Deere’s values don’t align with yours and you’re a customer or potential customer who wants to speak out, I’ve provided their email and corporate customer service number at the end of this video. Please ALWAYS be respectful and remember that many of the employees disagree with the corporate policies. The majority of your local dealers likely also disagree with this culture change so be very respectful if you reach out to them about your concerns.

My goal with this reporting is never destruction. My goal is to inform consumers about the values major companies are adopting so they can make choices about what they’re willing to support.

When we use our voices and wallets to vote our values, we can change the world and we can restore great American companies to a culture of sanity, meritocracy and culture war neutrality OR we can inspire competitors to step up to the plate to fight for our business.

As we saw with my Tractor Supply stories, millions of people spoke out against these types of woke policies and ultimately Tractor Supply did the right thing by eliminating woke policies, donations, trainings and positions because of your voices.

The customer is king and most of us just want companies we shop at to stop virtue signaling about divisive social, cultural and political issues.

If you agree then share this video and tag your favorite accounts so they see this news too.


This is a Guest Post from our friends over at 100 Percent Fed Up.

View the original article here.


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