Anheuser-Busch Executive Finally Admits To Company Screw Up

It never ceases to amaze me the lengths people will go to in order to avoid admitting they were wrong or otherwise issuing an apology.

Everyone with two eyes and a brain can see that Anhesuer-Busch has been significantly damaged by their partnership with Dylan Mulvaney—potentially permanently damaged.

Bud Light has continued to plummet in terms of sales and now we are seeing one high-level Anheuser-Busch executive make a pretty big admission.

According to Marcel Marcondes, the global chief marketing officer for the world’s largest beer distributor, the backlash resulting from the Mulvaney partnership was a ‘wake-up call’ for the brand.

Marcondes then went on to exclaim that Bud Light is “coming back”—hinting in extremely imprecise language that the beer giant is backpedaling.

Adweek provided this quote from Marcondes, “It’s tough to see all the controversial and divisive debates happening in the U.S. the last couple of weeks involving lots of brands and companies, including, especially, Bud Light.”

“It’s tough to see all the controversial and divisive debates happening in the U.S. the last couple of weeks involving lots of brands and companies, including, especially, Bud Light,” said @abinbev’s Marcel Marcondes. #AdweekAbroad #Cannes2023https://t.co/ZfNtGaInjE

— Adweek (@Adweek) June 19, 2023

One user points out:

“Marcel Marcondes ironically made the comments while accepting an award for ‘Creative Marketer of the Year’ at Cannes Lions – a lavish industry conference in the south of France dubbed the ‘Oscars for the adverting industry.’ You can’t make this up.”

1- “Marcel Marcondes ironically made the comments while accepting an award for 'Creative Marketer of the Year' at Cannes Lions – a lavish industry conference in the south of France dubbed the 'Oscars for the adverting industry.’

You can’t make this up.https://t.co/w0b9gWGoBa

— IT Guy (@ITGuy1959) June 19, 2023

Fox News had more of Marcondes’ recent comments:

“In times like this, when things get divisive and controversial so easily, I think it’s an important wake-up call to all of us marketers first of all to be very humble.

That’s what we’re doing, being very humble, and really reminding ourselves of what we should do best every day, which is to really understand our consumers.

Which is to really celebrate and appreciate every consumer that loves our brands—but in a way that can make them be together, not apart,” Marcondes said to the festival crowd.

Even the far-left New York Times didn’t fail to notice the incredibly detrimental effects to Anheuser-Busch and its flagship product Bud Light.

The Times reports, “Bud Light has been dethroned as the nation’s top-selling beer, a data analytics company said, a sign that the backlash received from conservatives over its relationship with a transgender influencer may be taking a toll.”

Bud Light has been dethroned as the nation’s top-selling beer, a data analytics company said, a sign that the backlash received from conservatives over its relationship with a transgender influencer may be taking a toll. https://t.co/y4cyHW4Vuu

— The New York Times (@nytimes) June 14, 2023

Despite the intense backlash and the financial implications for the world’s largest beer distributor, CEO Brendan Whitworth still refuses to apologize.

Bud Light CEO Brendan Whitworth puts out new statement and *still* refuses to apologize

That’s OK b/c we refuse to end our boycott too

Hope that ESG score was worth ithttps://t.co/kSnhitUrWr

— DC_Draino (@DC_Draino) June 16, 2023

Breitbart presented this current sales data:

Modelo Especial, a Mexican lager, overtook Bud Light in U.S. retail dollar sales in the month ending June 3, according to Nielsen data analyzed by Bump Williams Consulting.

Modelo controlled 8.4% of U.S. grocery, convenience and liquor store sales; Bud Light fell to 7.3%.

Bud Light’s U.S. retail sales were down 24% the week ending June 3, while Modelo Especial sales were up 12%, according to Dave Williams.