Beverage Industry Giant Agrees To MAHA Initiative That Will Change The Look Of Containers

It’s another victory for the “Make America Healthy Again” agenda popularized by Health and Human Services Secretary Robert F. Kennedy Jr.

After a string of companies have announced efforts to remove certain additives or otherwise comply with MAHA recommendations, the American Beverages Association is promoting a major new undertaking of its own.

As Breitbart reported:

The ABA is building upon its Good to Know initiative announced last year, designed to make it easier for Americans nationwide to know and truly understand exactly what is in the beverages they routinely consume. ABA Senior Vice President of Public Affairs Merideth Potter told Breitbart News exclusively on the day of the website’s launch last year that it was inspired by both consumers and the Trump administration’s MAHA agenda.

ADVERTISEMENT

This particular expansion, however, helps empower consumers with “easy-to-understand information about the ingredients in their drinks so they can make the decisions that are right for them,” according to the ABA, whose members include popular companies PepsiCo, Keurig Dr Pepper, and The Coca-Cola Company.

Under the new rollout, consumers will be able to scan QR codes on the products which will take them directly to the GoodtoKnowFacts.org database. As Breitbart News reported last year, the database is a user-friendly resource which places 140 beverage ingredients all in one place, making it easier for consumers to see what, exactly, they are consuming.

“With a simple scan, users will be able to directly access complete ingredient safety assessments from the U.S. Food & Drug Administration (FDA), the European Food Safety Authority (EFSA), and Health Canada in one place, with assessments from the Joint FAO/WHO Expert Committee on Food Additives where needed,” according to the ABA’s press release.

The news quickly sparked some social media discussion:

American Beverage Association Announces Design Change in Major Step Advancing MAHA and Transparency

My statement: Dr. Vance Ginn, President of Ginn Economic Consulting and former Chief Economist of Trump 45 White House OMB, said that ABA’s QR code transparency initiative serves…

— Vance Ginn (@VanceGinn) June 22, 2026

Here’s that full post:

My statement: Dr. Vance Ginn, President of Ginn Economic Consulting and former Chief Economist of Trump 45 White House OMB, said that ABA’s QR code transparency initiative serves as a “good reminder that transparency does not have to come from Washington.”

“Consumers want better information about what they buy, and companies that listen will earn their trust,” he said. “This is how markets work: competition pushes businesses to provide more choices, clearer information, and better products. Health is best served by empowering consumers, not by using government mandates to limit their options.”

It should always have been the way. The intentionally knew they were putting in poison

— Captain Ron (@CaptRonFulmer) June 22, 2026

Here are some more details, via the Daily Caller:

Several top American beverage companies announced Monday an online platform aiming to “empower consumers” with transparent information about their drinks’ ingredients.

The digital platform lets U.S. consumers scan product QR codes included on beveragecans and bottles and connect to GoodtoKnowFacts.org, an online database from the American Beverage Association that “provides factual, non-industry information about more than 140 beverage ingredients,” according to the announcement. The beverage companies involved in this ingredient transparency effort include The Coca-Cola Company, Keurig Dr Pepper and PepsiCo. 

“Consumers want greater transparency and deserve to have confidence in the safety of their foods and beverages,” American Beverage Association President and CEO Kevin Keane said in a statement. “Transparency means more than simply listing ingredients – it means providing relevant context that helps people understand where specific ingredients are used, what function they serve and how regulators in different countries view them.”

“By integrating Good to Know into QR codes we’re making it easier than ever for consumers to have clear and reliable information right at their fingertips,” Keane added.

Here’s a rundown of some other recent MAHA wins: