Things Just Went From BAD To WORSE For Anheuser-Busch And Bud Light

Anheuser-Busch received a rude awakening following the backlash from their partnership with transgender activist Dylan Mulvaney.

Conservative pundits, influencers, and concerned citizens all voted with their dollars and initiated a sweeping boycott of the beverage giant and their flagship product Bud Light.

Here’s a snapshot of Anheuser-Busch’s current stock price. BUD is currently trading around $54.72 at the time of this writing—down $12.39 from its recent high of $67.11:

Comedian and influencer Tim Young posted this image highlighting the decline in Anheuser-Busch’s market capitalization.

According to this chart, the world’s largest beer distributor has lost a whopping $27 billion since the start of the Mulvaney promotion and the ensuing boycott.

Lets check in on Bud Light and Anheuser-Busch…

Turns out boycotts work. pic.twitter.com/H0YneQ662V

— Tim Young (@TimRunsHisMouth) June 4, 2023

The newest reports now indicate that things are going from bad to worse for the beer distributor. …

According to sources familiar with the matter, if the current trend continues Anheuser will lose precious retail and shelf space to competitors.

Daily Mail had this to report:

Anson Frericks, the former US president of sales and distribution for St. Louis-based Anheuser-Busch, said that retailers such as Walmart and Kroger typically ‘reset’ their shelf space allocations in the spring and fall, based on sales data.

For the fall reset in September, ‘they generally take sales data from April, May, June, July, and then based off of that data in that time period, they will reallocate shelf space,’ he told DailyMail.com in a phone interview on Saturday.

If Bud Light sales continue to slump, ‘that shelf space will be allocated to Miller Lite, Coors Light, Yuengling, and some of the other brands that have that have taken share from them,’ he said.

Journalist Andy Ngô writes, in a move that signals desperation, “Following weeks of backlash over the Dylan Mulvaney #trans partnership, Bud Light is now using modeling agencies to find attractive, young, real women to go around different bars to promote the brand with free swag.”

Scoop: In an act of desperation following weeks of backlash over the Dylan Mulvaney #trans partnership, Bud Light is now using modeling agencies to find attractive, young, real women to go around different bars to promote the brand with free swag. https://t.co/ECM3e4GyZ6 pic.twitter.com/ZYQDkJ0PP3

— Andy Ngô 🏳️‍🌈 (@MrAndyNgo) June 5, 2023

Despite the backlash, Anheuser-Busch is apparently doubling down. The Gateway Pundit reports “Bud Light to Donate $200,000 to ‘LGBTQ Business Owners of Color’.”

Bud Light to Donate $200,000 to ‘LGBTQ Business Owners of Color’ via @gatewaypundit https://t.co/ofbP7pA1Sf

— The Gateway Pundit (@gatewaypundit) June 6, 2023

Newsweek claims that the trend against Bud Light is not slowing down:

Newsweek has seen Bud Light suffered a 23.9 percent drop in sales and a 27.8 percent tumble in volume year-on-year in just over a week, ending on May 27. This is according to Bumps Williams Consulting’s (BWC) monthly industry report.

The decline was overall much less steep than the one reported by the company in the previous week, when, according to BWC, it lost 25.7 percent in sales and 29.5 percent in volume.