The modern left has turned cancel culture into a sport, looking for opportunities to negatively impact the reputation and livelihood of Americans based on any number of perceived deficiencies.
At this point, the mere implication that a company’s owner is among the millions of Americans who support President Trump is enough to prompt a social media firestorm.
San Diego-based Mexican fast food chain Roberto’s Taco Shop serves as the latest example, as Fox News reported:
The TikTok user, who says she exposes “Latino MAGA businesses that profit off La Raza,” shared screenshots of posts supporting the president from a personal Facebook account bearing Robledo’s name and image.
ADVERTISEMENTThe Facebook account appears to have since been made private.
“Did this CEO really forget that all of his restaurants are based on Mexican dishes, who wouldn’t have made it here without the immigrants that are currently being affected by the current administration that you are supporting?” the TikToker asks in the April 8 video. “You also forget that the majority of your clients are Latinos?”
“Are we going to allow these people to hide, say and lie to our face that they stand by us and then behind closed doors, they’re somebody else?” she asked.
A public Facebook group called “A Strong Nevada” also called for a boycott of the business.
The manufactured controversy led to a widespread discussion on X:
If you live near one of Roberto’s Taco Shop’s locations in Nevada, California, or Texas, consider stopping by to support them as they’re being attacked by the woke mob
Send this to whover you know in the area https://t.co/FSn3ujO5yM
— Libs of TikTok (@libsoftiktok) April 13, 2026
Roberto’s, a beloved San Diego taco shop that has been around since I was a kid is getting targeted over their political views.
It’s 6 am but I’m ordering 3 rolled tacos with guac and a carne asada burrito to support freedom pic.twitter.com/irGCZVPSim— Amy Reichert (@amyforsandiego) April 11, 2026
Support @ROBERTOSTACOS,
they are under attack by Democrats because the owner simply took a photo with the president of the US.The cancer known as cancel culture that Democrats have pushed on our society is coming for a local business.
These same people violently attack… https://t.co/0M0LSE3EF9
— Washoe County Republican Party (@RealWashoeGOP) April 13, 2026
The backlash prompted some in the company to distance themselves from the owner’s position, as SF Gate reported:
The Nevada arm of the company responded to the social media frenzy by issuing an Instagram statement on Thursday that read: “Roberto’s Taco Shop is proud to be a Latino-owned and operated franchise that serves diverse communities across Nevada. While our CEO may hold personal political beliefs, it is important to note that each of our 49 franchisees operate their stores independently.
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“The day-to-day operations and livelihoods of our 600 team members reflect the hard work, values, and cultural heritage of families, many of whom are Latino immigrants, who are dedicated to serving their local communities.”
For those who are more focused on the chain’s story than its owner’s voting record, here’s a closer look at the history of Roberto’s Taco Shop:
Congratulations to Roberto’s Taco Shop for 60 years in the community!🥳
READ MORE: https://t.co/YajvsHL5aI pic.twitter.com/qZ9QAHPmyK
— KSNV News 3 Las Vegas (@News3LV) March 5, 2024
How does that sound?
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