RFK JR. EFFECT: Another Food Giant Goes MAHA, Will Remove All Synthetic Dyes From Products

The latest major food company to board the MAHA train is Campbell’s.

The company just announced that they will be removing all synthetic dyes from their food and beverage products by 2026.

RFK Jr. shared the win:

Glad to see @thecampbellsco take action—removing synthetic dyes from their food and beverage portfolio by 2026. I urge other companies to follow their lead. Together, we will Make America Healthy Again. pic.twitter.com/ggwmko3cl5

— Secretary Kennedy (@SecKennedy) September 5, 2025

In addition to the classic soups, the Campbell’s company also produces other items like V8 beverages and Goldfish crackers.

Reuters reported:

“In the second half of fiscal 2026…Campbell’s will no longer produce any of our food or beverages with FD&C colors,” CEO Mick Beekhuizen said, adding the dyes are used in limited products.

The company will replace artificial dyes in products like Lance crackers and V8 Splash with natural colors from sources like annatto and purple carrot juice. Its regional snack and cookie brands will also stop using synthetic colors.

All of their products will become all-natural, free from potentially harmful dyes.

Food & Wine added:

On September 3, the brand announced that while it has “used colors derived from natural sources” in the majority of its portfolio “for many years,” it is transitioning away from synthetic colors in its “last few remaining products.” The synthetic colors are expected to be phased out starting in the second half of 2026.

“For more than 155 years, we have made great food that people love. Our company is consumer-led, brand-powered, and food-obsessed,” Campbell’s shared in a statement on its website. “Our commitment to making great food means we adapt to consumer needs and lead with innovation. People want simpler, recognizable ingredients — and we’re responding.”

The company specifically stated that by the second half of its 2026 fiscal year, which falls from March to August, it will no longer produce any of its food or beverages with “FD&C colors,” another way of saying synthetic dyes.

“The transition means that Lance crackers and V8 Splash will use colors derived from natural sources, such as annatto and purple carrot juice concentrate,” it added. “Our regional Snacks brands, such as Jay’s, O-Ke-Doke, and Tom’s, and cookie brands like Archway and Stella D’oro, will also no longer use FD&C colors.”

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