WATCH: Marcus Lemonis Completely Changes His Tune On President Trump

Marcus Lemonis is a very successful businessman and entrepreneur probably most famous for Camping World.

Here’s a short bio:

Marcus Lemonis (born November 16, 1973) is a Lebanese-born American entrepreneur, investor, television personality, and philanthropist. He is best known as the CEO of Camping World, Good Sam Enterprises, Gander RV, and The House Boardshop.

Adopted as an infant by a Greek couple in Miami, Lemonis grew up in Florida and developed an early interest in business. After graduating from Marquette University with a degree in political science and criminology, he entered the automotive and RV industries. His leadership at Camping World turned the company into the largest RV retailer in the U.S.

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Lemonis became widely recognized as the host of CNBC’s reality show “The Profit” (2013–2021), where he invested his own money into struggling small businesses, teaching his philosophy of focusing on the 3 P’s: People, Process, and Product. His style blends tough love with mentorship, earning him both praise and criticism.

Beyond business, Lemonis is active in philanthropy, donating to education, disaster relief, and entrepreneurship initiatives. He is known for his candid views on leadership, ethics, and corporate responsibility.

But he really hit my radar when he trashed President Trump back in 2017.

Do you remember that?

After the infamous “very fine people” hoax, Lemonis responded taking the hoax at face value and basically told all Trump supporters to “not shop in any of my stores”.

I remember it quite vividly, and ever since then I haven’t had a great opinion of Lemonis.

Here’s a quick summary:

What Marcus Lemonis Actually Said (August 2017)

• On August 15, 2017, President Trump responded to the Charlottesville violence by stating:
  “You had some very bad people in that group, but you also had people that were very fine people, on both sides.”

• The following day, during a CNBC interview, Lemonis expressed that he was “horrified” by the administration’s response. Discussing how some CEOs were cautious about taking a stand, he acknowledged a fear of backlash from customers.

  When asked about customer reactions, Lemonis said something along the lines of,

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  “There’s no doubt… if they are [in favor of what has been said], quite frankly, don’t shop at my business.”

• This quote was immediately picked up in headlines like:
  “Marcus Lemonis: If you’re OK with what Trump said, don’t shop at my business.”

• However, later clarification made it clear that this framing was overly broad. Lemonis was not telling all Trump supporters to stay away from his business—rather, he was addressing those who specifically agreed with Trump’s Charlottesville remarks.

• Lemonis himself issued a clarification, emphasizing:
  “What I said is that if you were okay with what happened at Charlottesville, with what was said and what was done, I am not OK with it.”
  He stood by his position, despite the attention the comment received.

But that all changed today when I listened to a new interview he did with Glenn Beck.

Lemonis cleared up a couple things…

First, he clarified that he know realizes (as we all do) that President Trump never said the things the MSM tried to claim he did and that’s why we now refer to it as the “very fine people” hoax.

Second, he said that any wise person should constantly be taking in new data and changing their opinions when appropriate, and he said basically that he’s been very impressed by what Trump is doing in this second term and he thinks broadly speaking that he’s doing a great job.

Glenn was surprised and happy to hear this update and so was I.

Watch here:

"I was wrong."

Bed Bath & Beyond's @marcuslemonis tells me his views on Trump FLIPPED after seeing White House efforts to deregulate business.

"I feel very differently today than I used to. And that's really not an emotional reaction. That's an intelligent reaction." pic.twitter.com/JbM0pJTGyl

— Glenn Beck (@glennbeck) August 21, 2025

TRANSCRIPT:

You started yesterday saying, “This is not about politics.” And I just want to point out that you’re not a Trump supporter. Um, you know, in 2017, you came out, and I’m not going to go through it because you went back and forth and corrected and everything else, but, you know, you criticized what Donald Trump said in Charlottesville when it was thought that he had said, you know, “Hey, and the Nazis are pretty good too,” which we now know, because the full audio and video is out and we can show that that’s not what he was talking about at all.

But you came out, as did a whole buttload of other CEOs, and said, “If that’s what you believe, then we don’t necessarily want you shopping here.” So, it’s not that you are doing this because you’re a big Trump supporter. When I saw your name attached to this, I thought, “No, no. This is about business,” because he’s not on either side here on this.

Yeah, I’m not on either side. Is that accurate? But I will tell you—yeah, it’s kind of accurate from a historical standpoint. It’s not accurate from a modern-day standpoint. I think as time has gone on and the facts have been revealed and things have played out and moves have been made by this administration that I think advance business and advance the American citizen in a way that I think puts us back on track, I would say that I feel very differently today than I used to.

And that’s really not an emotional reaction, that’s an intelligent reaction of just looking at what the administration is doing to try to deregulate business—not to the disadvantage of a worker, and not to the disadvantage of anybody, but to the advantage of capitalism in our country and to the advantage of investing in American business.

And, you know, just as a reminder, Glenn, you and I met a long, long time ago when I had The Profit at CNBC, that my other business is Camping World. And I’ve been through hell and back trying to defend the flag from the same kind of ideology that I’m seeing out of California, which is, “Your flags are too big.” They’re not approved, and anybody who does a little research will see that cities have sued me, cities have threatened to take me to jail, and the flag still hasn’t come down.

So, what you’ll find with me is that I try to be really pragmatic. I also happen to be a resident of Chicago, and if anybody wants a preview to the movie of what’s going to happen in New York City, come to my apartment on Michigan Avenue and I’ll give you a preview of what’s happened and how socialism is just crushing not only my personal property but other businesses around.

So, I would say as one gets smarter and one gets older and one learns more and one listens, you evolve as a human. And I want to make sure that we’re clear about that.

Backup here if needed:

WATCH: Marcus Lemonis Completely Changes His Tune On President Trump pic.twitter.com/hIJcbHgvqA

— Noah Christopher (@DailyNoahNews) August 23, 2025

If you’d like to see the entire interview you can watch that here.

Enjoy:

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