U.S. ice cream makers have collectively made a pledge to remove artificial colors from their products by 2028.
The commitment is the latest step in removing the harmful ingredients from the American food supply.
MAHA: Ice Cream Makers Pledge to Remove Artificial Colors by 2028 https://t.co/zPgyu1T4iF
— Rapid Response 47 (@RapidResponse47) July 14, 2025
More info from Bloomberg Law:
US ice cream makers are planning to eliminate a number of artificial colors from their products by 2028, representing another milestone for Health & Human Services Secretary Robert F. Kennedy Jr. and his push to remove the additives from the nation’s food.
A group of 40 producers, which collectively make more than 90% of the ice cream sold in the US by volume, have pledged to voluntarily remove Red No. 3, Red 40, Green 3, Blue 1, Blue 2, Yellow 5 and Yellow 6 by the end of 2027, according to the International Dairy Foods Association.
A multitude of other big food companies have made similar commitments.
JUST IN: In ANOTHER MAHA victory, major ice cream makers in the US now plan to ELIMINATE artificial food dyes from their products by 2028.
40 producers are doing this, accounting for 90+% of all ice cream sold in the US. MASSIVE.
RFK JR hardly had to lift a finger to make… pic.twitter.com/r8D44EZljc
— Eric Daugherty (@EricLDaugh) July 14, 2025
Investing.com noted:
Several publicly traded U.S. companies produce ice cream, such as Unilever (LON:ULVR) (UL), which owns household names like Ben & Jerry’s, Breyers, and Talenti; General Mills (NYSE:GIS) which operates Häagen-Dazs in the U.S.; and Nestlé, through its Froneri joint venture, manages brands like Dreyer’s and Edy’s.
Kroger (NYSE:KR) sells its private-label ice cream across its stores in the United States.
General Mills shares were down 1.3% in midday trading on Monday, while Kroger’s stock was up 1.7%.
The latest ice cream pledge applies to products made with real milk and sold at supermarkets, convenience stores, and online retailers, the International Dairy Foods Association told Bloomberg News.
The report added that it doesn’t apply to products made with non-dairy ingredients, small ice cream shops, or restaurants making their own ice cream.
ADVERTISEMENTSeveral packaged food companies, including General Mills, Hershey, and Kraft Heinz (NASDAQ:KHC), are working to eliminate the use of synthetic colors from their U.S. product portfolio by the end of 2027.
“The U.S. Department of Health and Human Services and U.S. Food and Drug Administration today announced a series of new measures to phase out all petroleum-based synthetic dyes from the nation’s food supply—a significant milestone in the administration’s broader initiative to Make America Healthy Again,” the Food and Drug Administration (FDA) announced earlier this year.
The U.S. Department of Health and Human Services and U.S. Food and Drug Administration today announced a series of new measures to phase out all petroleum-based synthetic dyes from the nation’s food supply—a significant milestone in the administration’s broader initiative to Make… pic.twitter.com/eFenYDBRly
— U.S. FDA (@US_FDA) April 22, 2025
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