‘Pride Month’ Is Going To Look Different Now That President Trump Is Back In Office

Joe Biden ushered in a wave of leftist extremism that prioritized sexual orientation and gender identity above almost any other factor.

But President Donald Trump reclaimed the Oval Office with a clear plan to rein in such policies, including with executive action aimed at cutting out “diversity, equity, and inclusion” programs and other forms of preferential treatment for individuals in the LGBT community.

And as June, or “Pride Month,” approaches, many businesses appear to be taking their cue from the White House.

According to the Daily Caller:

There have been a growing number of reports that organizers of major gay pride parades and festivals across the U.S. are scrambling for funds due to several longtime corporate sponsors scaling back their support of LGBTQ events. Some scholars explained to the Daily Caller News Foundation that news of companies pulling back from pride events may reflect a broader shift away from DEI in corporate America.

“We are seeing major companies, in meaningful numbers, either eliminating or modifying their DEI programs, which certainly does include sponsoring LGBTQ+ pride events and so on,” Stefan Padfield, the executive director of the National Center’s Free Enterprise Project, told the DCNF. “I think really the bottom line here is that there has just arisen an awareness on the part of executives that this promotion of these [pride] events runs such a meaningful risk of being perceived as pushing transgender ideology on parents … I think corporations have finally woken up to the reality that that’s a very big risk for them to be taking.”

“Those of us on the right, conservatives in this space, we are just pushing corporations to get back to neutral,” Padfield added. “We just want them to stop pushing these agendas down our throat, just get back to producing great products and services and making America great through the power of capitalism in that way … the left, on the other hand, wants the corporations to push their agendas. This is really a step back to neutrality, and I think we need to celebrate it and encourage more of it.”

The trend has been discussed on social media in the lead-up to Pride Month:

Press Secretary Karoline Leavitt announced that the Trump administration would NOT recognize June as "Pride Month," nor would they approve any federal funds for the occasion.

Let's hope that school districts across America follow the lead of the Trump Administration. pic.twitter.com/FMoCdQoXoY

— Moms for Liberty (@Moms4Liberty) May 8, 2025

In January, Target announced the end of their “Racial Equity Action and Change (REACH)” initiative. Target also have discontinued their participation in LGBTQ-related events, having ended their long history of support and participation in Pride Month pic.twitter.com/MpBVg9WAKC

— Conservative Catholic ✝️🇻🇦🇮🇹 (@r1910492) May 19, 2025

And the following AI fake video of Trump supposedly canceling Pride Month is also making the rounds:

President Trump CANCELS Pride Month pic.twitter.com/tRolwsFzp8

— The Patriot Oasis™ (@ThePatriotOasis) May 19, 2025

USA Today dedicated an entire article to explaining that the clearly fake video above isn’t real:

It was created by an account named Maverick Alexander with 40,000 followers whose bio says “mostly satire.” The deepfake video of Trump had 2.2 million views as of May 21.

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As of May 21, Trump has not issued any orders canceling or banning Pride Month.

The White House did not immediately respond to a request for comment about the video or the administration’s plans for Pride Month.

USA TODAY also reached out to the creator of the deepfake video for comment on this story.

Here’s what Trump had to say about DEI during a congressional address earlier this year: