At Costco you can pretty much buy as much of anything as you want.
HUGE quantities!
That’s kind of their thing….
But there’s one recent exception: Gold Bars.
A couple years ago, Costco started selling Gold Bars and Coins and demand immediately surged:
Now as Gold continues to set new All Time Highs on a near weekly/daily basis, demand is surging even more.
So much so, that Costco has taken the unusual step of LIMITING how much you can buy.
#Costco is cutting into the retail precious metals market. pic.twitter.com/NTzddM0LOB
— David Morgan (@silverguru22) May 9, 2025
Not only that but this person points out the Gold Coins from Costco are not 99.9% pure....
They are only 91.67% pure.
Ouch!
Costco gold coins going for $2,640
Limit 5 per customer now. And 91.67% pure pic.twitter.com/pmh7gEIk3O
— Katusa Research (@KatusaResearch) September 13, 2024
I confirmed myself:

Here are more details on the new limits, from The Sun:
COSTCO has introduced purchase limits on its wildly popular one-ounce gold bars.
Surging demand for the precious commodity has led to rapid sellouts amid economic uncertainty.
The wholesale retailer’s 24-karat gold bars have gone viral, often disappearing from inventory just hours after restocking.
Originally launched in 2023, the gold bars - priced around $1,950 to $1,980 - come in options like the PAMP Suisse Lady Fortuna Veriscan and the Rand Refinery's South African bullion.
Despite the high price tag, customers have been rushing to buy them, hoping that the bars will be a hedge against economic instability.
Costco’s website now restricts members to buying just two gold bars per 24-hour period.
“Purchase limit of 2,” reads a notice under the new 1-ounce .9999 Gold Bullion listing.
“This item is non-refundable and non-returnable.”
MEMBER REACTIONS
Reddit users on the Costco subreddit quickly noticed the change and shared their opinions on the gold-buying craze.
“Best investment [right now],” one user commented.
“I saw it on the news that Americans are buying gold to safeguard savings from the current chaos,” said another.
"Once it hits the news it becomes a bad idea to jump in on the trend as a buyer."
"If it gets to the point where the dollar is worthless, we got a lot of other stuff to worry about besides money," another added.
SELLING FAST
According to a Bloomberg survey, roughly 77% of Costco stores across 46 states sold out of gold bars within a week in October 2024.
Hey, I'm just glad to see Costco finally catching up to what we've been telling you here at WLTReport for 3+ years now!
That's probably why 5+ million people, and counting, trust us each month to bring you the news that the MSM won't print -- or that they tell you about too late.
We like to be early and accurate, and we nailed this one.
The demand for physical precious metals has been rising since before the pandemic. Gold has appreciated from approximately $1,250 an ounce in mid-2019 to around $3,400 today. Central banks have been buying up as much as they can for two years. Nations and even some U.S. states are filling their coffers with physical precious metals.
Jonathan Rose, co-founder of Genesis Gold Group, talked to CNBC about what Costco's move means. He said:
“They’ve done their market research. I think it’s a very clever way to get their name in the news and have some great publicity. There is definitely a crossover of people living off the land, being self-sufficient, believing in your own currency. That’s the appeal to gold as a safe haven as people lose faith in the U.S. dollar.”
That's great for those who have extra cash available, but what about those who have their wealth tied up in retirement accounts?
Can they rollover or transfer their accounts into physical precious metals and keep it tax-deferred?
Genesis Gold Group says "Yes!"
Genesis Gold Group specializes in self-directed IRAs backed by gold and silver. As a Christian company, they believe this is an appropriate form of financial stewardship that puts Americans' money on the fiscal high ground.
As the CNBC article noted:
Precious metals have been on a run over the past several years. Gold has risen more than 15% over the past year and more than 55% over the past five years. With inflation still elevated, banks under the gun from a regulatory standpoint and looming issues in the commercial real estate market, the safe-haven aspect of gold and silver should be strong, Rose said.
“We know what the road map looks like: Bank failures, commercial loans defaulting at an alarming rate … they don’t seem to have a handle on inflation, and that’s why they keep raising interest rates,” he said. “The outlook for stability in the market isn’t good and people want a [tangible] asset that’s going to be a safe haven. That’s what gold and silver provide.”
Here's more about why I love working with Genesis Gold so much....
How a Faith-Based Gold Company Is Changing the Way Americans Protect Their Retirement
When Genesis Gold Group was first conceived, co-founder Jonathan Rose knew two things were necessary in order to thrive in the extremely competitive precious metals industry...
First, he knew they wouldn't repeat the same deceptive marketing tactics "Big Gold" companies use to entice customers.
Second, he knew they needed spiritual guidance if they were going to succeed in reaching Americans who want their life's savings protected from the tumultuous markets.
"If we are going to live up to our namesake, we have to be truly driven by Biblical principles... not only as individuals but as a company," Rose said.
Millions of Americans have grown increasingly concerned about the trajectory of our nation. It made sense for Genesis Gold Group to launch by combining over 50-years of experience in gold and silver with proper guidance from faith leaders. This is why Director of Philanthropy David Holland, was one of the first people they hired.
Quoting Holland:
"As a minister of the Gospel of Jesus Christ, I firmly believe good stewardship of a believer’s resources is important and a foundation for a close walk with Him.
It is not difficult to see, based on the lack of biblical values in both our government and financial system, that we are swiftly heading into unstable times."
The challenges aren't just coming from the economy or government. The precious metals industry itself is rife with "Big Gold" companies who are willing to use sketchy marketing tactics and over-the-top sales pressure to get Americans into overpriced products.
Self-directed IRAs backed by physical precious metals are becoming more popular for mature Americans who are concerned about inflation, unsustainable debt, the ongoing banking crisis, and "woke" ESG funds filling their retirement portfolios.
Click here to reach out today through genesiswlt.com.
The challenge, as Rose noted, is that the vast majority of self-directed IRA products being pushed by "Big Gold" are not built with the customers' best interests in mind.
"The process appears to be the same from one gold company to another but there's a huge gap between how secular gold companies do business versus how we do it," Rose said. "We guide our clients to back their retirement accounts with metals that are priced right and have the greatest opportunity for growth. Most gold companies look only at their own margins when filling their customers' depositories."
To change the industry, and thereby change the way Americans protect their retirement, Genesis Gold Group refuses to participate in the effective but deceptive marketing tactic of offering "free" silver with "qualified" purchases. It's a gimmick through which gold companies overcharge for the metals their customers buy, then give them what essentially turns out to be a small rebate in the form of "free" silver.
The silver being offered isn't actually free. It's simply baked into the exuberant margins "Big Gold" companies charge for their precious metals products.
"We believe in two things," Rose said. "We serve God and we serve our customers.
We may not be willing to buy a paid recommendation from a Fox News host or former popular politician, but our real world customer testimonials tell the true story of Genesis Gold Group."
Here are some of the things customers are saying about Genesis:
“With the downward turn in the market, I have been wanting to transfer my IRA to gold/precious metals. I am so happy that I came across Genesis Gold Group. They made the process seamless . . . They have knowledge, care, and patience with newbies, like me. They kept me informed along the way and reached out several times to see if I had any questions or concerns. I highly recommend them to anyone interested in investing in precious metals.”
“They made it so easy to transfer part of the funds out of my company 401K to set up a precious metals IRA. Everyone I’ve dealt with there is friendly and knowledgeable.”
“The people at Genesis Gold Group have been very helpful to get my 401k from stocks and bonds to silver coins on deposit. They are patient and explained each step and answered my numerous questions along the way.”



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