“They fought for $15, they got $0.” – Daniel C. Evans.
McDonald’s recently unveiled its first fully-automated store in the face of increasing labor costs and rampant inflation. …
The new store in Fort Worth, Texas will have no employees and, instead, rely on a series of touch screens and automated industrial machinery in the kitchen.
While this store is likely only a test run any moderate success will likely make it a model for all future stores.
Automation will likely be central to all minimum-wage exposed businesses—fast food, small retail, and restaurants, as pressure is placed on them from all sides including politics. …
Even if we lived in a 0% inflationary environment, professional agitators like Bernie Sanders would climb up on the podium and demand that we ‘increase the living wage’, thus putting increased pressure on certain businesses to eventually adopt full automation, in lieu of exponentially increasing costs.
Here’s more on the story:
"They fought for $15. They got $0." -Daniel C. Evanshttps://t.co/TNN5la3yxn
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KXAN Austin had more details:
MKV Enterprises Franchisee owner Keith Vaneck and General Manager Rosemin Jussab, are the ones responsible for the restaurant’s new concept.
McDonald’s website wrote that when Rosemin was entering her eighth year at the Haslet location, Keith approached her about the idea to manage a McDonald’s test restaurant just outside Fort Worth.
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Previously, The Guardian reported that McDonald’s was testing nearly automated locations, highlighting the incremental stride toward a fully-automated model:
A spokesperson for McDonald’s told the Guardian that the test concept “is not fully automated”, emphasizing that the restaurant does employ a team comparable to that of a traditional store.
Smaller than a typical McDonald’s, the location is geared towards customers on the go rather than those who plan to dine inside.
It limits interactions between team members and customers and uses “enhanced technology that allows the restaurant team to begin preparing customers’ orders when they’re near the restaurant”.