Just weeks after Bud Light’s Vice President of Marketing Alissa Heinerscheid launched a new marketing campaign that resulted in transgender Dylan Mulvaney having his own Bud Light can, Heinerscheid is now taking a leave of absence.
Heinerscheid leave of absence comes after Bud Light suffered a major financial loss after millions of Conservatives boycotted Bud Light and other beer brands associated with Anheuser Busch.
Budweiser global marketing Vice President Todd Allen will now take Heinerscheid’s position.
Bud Light VP of Marketing believed to be the person responsible for the Dylan Mulvaney partnership has been replaced in her role at the beer brand.
Alissa Heinerscheid who uses she/her pronouns and spoke about the brand becoming more ‘inclusive’ and dropping its ‘fratty’ image… pic.twitter.com/FqLSXMU5mB
— Oli London (@OliLondonTV) April 22, 2023
Bud Light has fired the marketing VP who greenlit the chicks with dicks advertisement as the brand’s sales continue to tank.
— Clay Travis (@ClayTravis) April 22, 2023
Here’s what Bloomberg reported:
A senior marketing executive at Bud Light has taken a leave of absence, weeks after the company came under scrutiny for its partnership with a transgender influencer, Ad Age reported.
Alissa Heinerscheid, vice president of marketing for the brand, is being replaced by Budweiser global marketing VP Todd Allen, AdAge said.
🚨BREAKING: Bud Light VP of Marketing Alissa Heinerscheid has taken a leave of absence amid backlash from the Dylan Mulvaney controversy
— Benny Johnson (@bennyjohnson) April 22, 2023
Breaking: Bud Light's marketing VP Alissa Heinerscheid is taking a leave of absence https://t.co/p4Jw8kPpJw
— Ad Age (@adage) April 22, 2023
Check out what the Post Millennial reported:
The controversial marketing exec behind Bud Light’s partnership with Dylan Mulvaney has taken a leave of absence as the boycott against the beer brand rages on.
Ad Age reports that “Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser.”
In an interview on the Make Yourself At Home podcast from March 23rd, Heinerscheid revealed that the brand was in decline and they needed to “attract young drinkers… then there will be no Bud Light,” which led to the controversial partnership with trans TikToker Dylan Mulvaney.