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Budlight VP of Marketing Steps Down!

Just weeks after Bud Light’s Vice President of Marketing Alissa Heinerscheid launched a new marketing campaign that resulted in transgender Dylan Mulvaney having his own Bud Light can, Heinerscheid is now taking a leave of absence.

Heinerscheid leave of absence comes after Bud Light suffered a major financial loss after millions of Conservatives boycotted Bud Light and other beer brands associated with Anheuser Busch.

Budweiser global marketing Vice President Todd Allen will now take Heinerscheid’s position.

Here’s what Bloomberg reported:

A senior marketing executive at Bud Light has taken a leave of absence, weeks after the company came under scrutiny for its partnership with a transgender influencer, Ad Age reported.

Alissa Heinerscheid, vice president of marketing for the brand, is being replaced by Budweiser global marketing VP Todd Allen, AdAge said.

Check out what the Post Millennial reported:

The controversial marketing exec behind Bud Light’s partnership with Dylan Mulvaney has taken a leave of absence as the boycott against the beer brand rages on.

Ad Age reports that “Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser.”

In an interview on the Make Yourself At Home podcast from March 23rd, Heinerscheid revealed that the brand was in decline and they needed to “attract young drinkers… then there will be no Bud Light,” which led to the controversial partnership with trans TikToker Dylan Mulvaney.


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