Consumers’ Research, a conservative nonprofit, announced a new text alert system that warns consumers about products from woke companies.
“Woke Alerts have officially launched: now you can be the first to know when companies cave to the woke agenda,” Consumers’ Research tweeted.
Woke Alerts have officially launched: now you can be the first to know when companies cave to the woke agenda ⬇️https://t.co/5vMcUT4s7U
— Consumers' Research (@ConsumersFirst) April 14, 2023
Consumers’ Research encourages shoppers to report woke companies:
At Consumers’ Research, we believe that corporations need to start serving their customers, not woke politicians. If you see companies who are going woke in order to distract from bad business practices or are engaging in political activity not aligned with their mission, we want to hear from you. You can confidentially share your story and help us continue to fight for our values.
“Many corporations are putting progressive activists and their dangerous agendas ahead of customers. They’ll only succeed if we look the other way,” the text alert sign up page reads.
The sign-up page describes “woke alerts” for Jack Daniel’s, Bud Light, and Silicon Valley Bank.
Consumers’ Research wrote about Bud Light:
Brewing behemoth Anheuser-Busch recently sent specialized cans of its Bud Light beer to trans activist Dylan Mulvaney, featuring the TikTok influencer’s face and printed text that celebrated her first “365 Days of Girlhood.” Mulvaney, who transitioned from male to female in March 2021, wrote on April 1 that cans are a “most prized possession” on Instagram with a post featuring “#budlightpartner.” A video then featured Mulvaney in a bathtub drinking a Bud Light beer as part of an official Bud Light campaign.
Bud Light’s vice president of marketing said that she intended to update the “fratty” and “out of touch” humor of the beer company with inclusivity, yet the company’s woke move was deeply offensive to its core customers and their values.
Some have suggested that the company was more focused on getting a high Corporate Equality Index score than pleasing its own customer base. CEI scoring is managed by the Human Rights Campaign (the world’s largest LGBTQ+ political lobby) and is a lesser-known part of the ESG movement.
- Users can enter their phone number and then be alerted when the organization decides that a company is engaging in overtly progressive political activities.
- The organization already has flagged Anheuser-Busch, as well as Jack Daniels, over the distiller’s “small town, big pride” ad campaign in 2021.
- “We are launching Woke Alerts to help consumers make better-informed decisions about where to spend their money,” said Will Hild, executive director of Consumers’ Research.
- “We believe companies should focus on their customers and not woke politicians and progressive activists.”
On Friday, Anheuser-Busch broke its silence on the current Bud-Light controversy after the backlash against the Mulvaney marketing campaign.