This might be the most clever campaign marketing strategy of all time.
Los Angeles mayoral candidate Spencer Pratt is literally cleaning up the city’s filth, which has been allowed to fester under Mayor Karen Bass for years.
His team is busy power washing the sidewalks of LA to spell out the message: “Imagine if the streets were this clean.”
Brilliantly, they are using a water stencil to achieve this.
So, the words are created from the dirt that remains on the street, exposing just how filthy they’ve gotten under the city’s failed leadership.
See it for yourself:
It's time to think bigger for LA. We don't have to accept the filth and the decline. We have the greatest slice of heaven on Earth with our city, and we deserve better. Vote for Pratt. Vote for LA. Vote TODAY. Let's clean this city together. pic.twitter.com/9Ry9p5Fv6F
— Spencer Pratt (@spencerpratt) May 24, 2026
Here’s another clip:
Spencer Pratt has launched a campaign where filthy Los Angeles streets are power washed using a stencil reading “imagine if the streets were this clean.”
Imagine letting the streets get so dirty under your leadership that your opponent can use them as a billboard. pic.twitter.com/yU0A56xCsd
— Right Angle News Network (@Rightanglenews) May 24, 2026
Talk about cleaning up dirty politics!
Now, Los Angeles residents have a practical reminder of what’s at stake this November.
Do they want filthy, grimy streets full of homeless people and crime? Or do they want clean, safe streets?
Funnily enough, if Mayor Karen Bass wants to remove Pratt’s campaign advertisements, she can easily do it…by actually cleaning the streets for once!
Really, it’s a win-win situation.
Pratt’s brilliant new campaign is generating a lot of buzz on social media:
What an absolutely brilliant strategy. At first glance you think it’s vandalism. Then you realize it’s a pressure washer CLEANING the filthy streets. If Bass wants to remove it, she has to CLEAN the surrounding area. @spencerpratt is a marketing genius.
— SanClementePolitics (@SanClementePoli) May 24, 2026
Soooooo creative! I just love this guy!
— NanookoftheNorthwest (@NanookofthePNW) May 24, 2026
The funny part is she will probably order them to be painted or dirtied over rather than cleaning the whole street.
— SCAR CITY⚡ (@2POINT1QUAD) May 24, 2026
Los Angelenos, I think the choice is pretty clear this November:
— Layden Robinson (@LaydenRobinson) May 24, 2026
What are your thoughts?
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