Barron Trump takes after his father when it comes to business skills.
The youngest son of President Trump is set to launch a new energy drink called SOLLOS Yerba Mate.
The new energy drink is set to hit shelves in May.
The New York Post reported more on Barron’s drink launch:
Barron Trump’s beverage company is previewing its first set of flavors as the first son prepares to join the lucrative energy drink market.
The 20-year-old Trump scion is one of five directors of the herbal tea start-up SOLLOS Yerba Mate Inc., which is set to launch in May 2026 with pineapple- and coconut-flavored options.
Yerba mate is a bitter herbal tea from South America and marketed as a caffeinated alternative to coffee.
Trump is a director of the company, incorporated in Florida last December, according to state corporation filings. It’s also registered in the business-friendly state of Delaware.
Rodolfo Castello, Valentino Gomez, Stephen Hall, and Spencer Bernstein serve as directors of the company, with Bernstein also serving as chairman and Hall as vice president.
Here’s a look at what the outside package looks like:
BREAKING: Barron Trump is preparing to launch new energy drink company in May. pic.twitter.com/QRbpw7ge0F
— Leading Report (@LeadingReport) April 11, 2026
Newsmax reported more on what probably led Barron to pursue the energy drink industry:
While critics on the left have often dismissed Trump family ventures, Barron Trump’s move underscores a broader reality: The energy drink market is booming.
Industry estimates place its global value at roughly $85 to $90 billion in 2025, with projections exceeding $125 billion in the coming years.
ADVERTISEMENTBarron Trump’s entry into the sector also mirrors his father’s long-standing focus on branding and consumer products.
President Trump has previously launched Trump Ice bottled water and Trump Vodka, while Eric Trump recently revived the vodka brand.
Unlike his father’s high-profile political career, however, Barron Trump has largely stayed out of the spotlight.
That is beginning to change. Currently a sophomore at New York University’s Stern School of Business, he is increasingly seen by insiders as a serious and focused young entrepreneur.
Those close to him describe Barron Trump as ambitious and business-minded, traits that align with the Trump family’s reputation for deal-making. He has already explored ventures in cryptocurrency alongside his father and older brothers, reportedly helping expand the family’s digital asset footprint.
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