According to reports, New York City’s flagship Tiffany & Co. store, located near Trump Tower in Manhattan, has caught fire.
The iconic store recently underwent a $500 million renovation.
“Photos from the store, which is directly adjacent to Trump Tower, show crews of FDNY firefighters tackling the blaze which began as an underground street fire, according to a spokesman for the fire department,” Daily Mail reports.
It’s believed an electrical vault is the source of the fire.
Footage of the blaze below:
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BREAKING: The famous Tiffany's store in New York City is on fire. The store is near Trump Tower which just finished a massive $500 million renovation. #NY #NYC #USA pic.twitter.com/PwhRLpx4p4
— X News (@X_news___) June 29, 2023
Daily Mail reports:
The fire occurred at around 9.38am – just as staff were preparing to open the store to customers.
Store floor staff and chefs from the sixth floor Blue Box Café were among those on the street watching the smoke billowing through windows.
The building was recently reopened following a lengthy and expensive refurbishment. Stars like Katy Perry, Hailey Bieber and Blake Lively attended its grand reopening in April.
The store is on a highly-prized corner of Manhattan shopping real estate – it shares the block with Trump Tower.
LVMH, the European luxury brand power house, bought Tiffany in 2021 for $16billion.
The renovations were estimated by some experts to have cost $500million.
Bernard Arnault, LVMH’s chairman and owner, would not confirm the figure earlier this year when interviewed about the opening.
HAPPENING NOW: Smoke from fire below Tiffany & Co in Manhattan is growing. Loud banging sound can be heard. More fire trucks are arriving. pic.twitter.com/NHrqu590zw
— Jayne Zirkle (@JayneZirkle) June 29, 2023
NBC News added:
Live footage from the store shortly before 11:30 a.m. showed firefighters shooting a hose at the building. Smoke damage could be seen on the store’s facade.
The fire was put out around noon, according to the fire department.
Alfonso Quiroz, a spokesperson for Con Edison, said Thursday afternoon there were no reported outages due to the fire. Con Edison crews were working on electrical equipment that is underground and making repairs, Quiroz said.
The jewelry store on 57th Street and Fifth Avenue re-opened in April after renovations that took nearly three years.
The luxury store touted the restorations as the first “holistic renovation” of the store since it opened in 1940.
In a statement from April, Anthony Ledru, President and Chief Executive Officer, Tiffany & Co., said: “The reopening of the iconic Fifth Avenue Landmark is a major milestone for our House. Symbolic of a new era for Tiffany & Co., the Landmark is much more than a jewelry store— it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design. It sets a new bar for luxury retail on a global scale.”
More:
BREAKING — Fire from UNDERGROUND below Tiffany & Co. building in midtown Manhattan.
There is something VERY odd about this fire at Tiffany and Co.
1) next to Trump tower
2) fire is coming from below it
3) the firefighters back off
4) there is no panic by anybody, at all.… pic.twitter.com/aotyew5Tzh— Noah Christopher (@DailyNoahNews) June 29, 2023
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