The saying goes if you go woke then you go broke, and that couldn’t be any more true than what Target is experiencing right now.
Just weeks after Target started to promote “Pride” gear that featured “tuck friendly” bathing suits for “trans kids” Target’s stock has dropped over 11%.
The market value of Target in total has lost over $9 billion dollars and that number is expected to drop even more.
Before going completely woke Target’s stock closed at $160.96 a share not Target shares are going for $141.76.
Target's stock price tumbled from $160.00 to $141.00 since last week, after activist Scarlett Johnson highlighted the artist's involvement with the company in a social media thread.
MORE: https://t.co/Cv2vqeMRQn pic.twitter.com/IE4nIM2rCM
— Rebel News (@RebelNewsOnline) May 26, 2023
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Target stock is plummeting.
This is what happens when you groom children, then double down by hiring a satanist to promote your products.
If you're taking part in the #targetboycott, hold the line… pic.twitter.com/4JFeWjus6G
— Tim Young (@TimRunsHisMouth) May 25, 2023
The New York Post had more details to add:
Target has lost $9 billion in market value since angry social media users called for a boycott of the Minneapolis-based retailer over its rollout of the “PRIDE” collection featuring LGBTQ-friendly clothing for children.
A week ago Wednesday before the controversy erupted, Target’s stock closed at $160.96 a share, giving the big-box chain a market capitalization of $74.3 billion.
As of early trading on Thursday, however, shares of the company were trading off 1% at $141.76 — capping a weeklong tumble that has shrunk the “cheap chic” discount retailer’s value to $65.3 billion.
That amounts to a 12% drop that has shaved a whopping $9 billion off the company’s market capitalization.
Target said on Tuesday it was removing some items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month after intense backlash from some customers who confronted workers and tipped over displays.
Email from Target CEO to employees.
From tuck-friendly bathing suits to safe spaces for George Floyd. Target is 100 percent Woke.
Target stock price has lost 13 percent in 5 days.
$9 billion in market cap goes poof. pic.twitter.com/asiHwsBIQa
— Citizen Free Press (@CitizenFreePres) May 26, 2023
DO NOT GIVE UP AN INCH. The target boycott continues. They are scared. We are winning.
Target and Bud Light have lost BILLIONS in stock and their sales are plummeting. Find alternatives, ideally small local businesses. Never give them a cent of your money ever again. pic.twitter.com/X3oj9m6ozL
— Declaration of Memes (@LibertyCappy) May 25, 2023
Red State had more details to report:
We’ve seen what has happened to Bud Light since they endorsed transgender influencer Dylan Mulvaney’s “365 Days of Being a Girl” as he mocked girls and women. As I reported earlier, they’ve now been reduced to trying to sell their beer for free (with rebates).
Yet, their sales have plummeted by 28 percent, by volume, just as we go into Memorial Day weekend, and they still don’t seem to be able to offload the stuff. They’re even buying some back from distributors at this point if it’s gone past the expiration date. If they can’t recover over this weekend, the beer experts are saying they may have lost a permanent section of their customers who are just not going to come back.
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