One of the many distinctions of President Donald Trump’s second term is its envelopment of the “Make America Healthy Again” platform endorsed by Health and Human Services Secretary Robert F. Kennedy Jr.
The extensive proposed reforms have attracted support from across the ideological spectrum, with several major companies already making strides to voluntarily comply.
And the latest example will have far-reaching effects on America’s supermarket shelves.
According to the Daily Caller:
Nestlé announced Monday that it has fully eliminated artificial colors from all of its U.S. food and beverage products.
The move “reflects Nestlé USA’s ongoing commitment to quality and transparency, evolving with consumer preferences and delivering tasty, nutritious, high-quality food and beverages, today and for generations to come,” the company said in a news release. Nestlé initially pledged in June 2025 that it would discontinue all Food, Drug & Cosmetic (FD&C) colors in its U.S. food and beverage products by mid-2026.
“Consumers expect more choice, more transparency, and products they can feel good about,” Nestlé USA CEO Marty Thompson said in a statement. “We will keep evolving in ways that matter to them, while strengthening trust in our brands and offering high-quality food and beverages.”
“Eliminating FD&C colors from our portfolio is one more way we continue to meet those expectations while delivering the quality people know and expect from Nestlé USA,” Thompson continued.
Kennedy touted the win on social media, prompting an array of responses:
Great! But how are they doing on the deforestation and child labor spectrum?
— Janice Schieve Hamersky (@JHamersk) June 18, 2026
Thank you, Secretary Kennedy! This is such an incredible way to safeguard the health of our people and the world going forward. After all, examples such as these are followed soon after.
— Ιουστίνος (@JustinTime82313) June 18, 2026
Good for Nestle. It makes a difference to me and my family.
— TimeOnTarget (@TimeOnTarget1) June 19, 2026
Nestle is just the latest example in the trend, as Yahoo reported:
According to an FDA database, there are now seven companies that have removed FD&C dyes from all their U.S. products.
ADVERTISEMENTCompanies in the Process of Removing the Dyes
The same database also shows that there are another 20 companies that have pledged to remove FD&C dyes from all their U.S. products, and their planned changes are still underway, with deadlines ranging from later this year to 2028.
Here’s more context on the broader MAHA movement and its priorities:
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