MAJOR MAHA WIN: Walmart to Remove All Synthetic Food Dyes from Store-Brand Products

Walmart is the latest big company to hop on-board the MAHA train!

Today, they announced that they will be completely removing all synthetic food dyes from their store-brand products.

These include food items from the Walmart brands Great Value, Marketside, Freshness Guaranteed and bettergoods.

Check it out:

BREAKING: Walmart is ditching all artificial food dyes from its store-brand products.

MAHA in full effect. pic.twitter.com/rrgPGF2yS8

— Benny Johnson (@bennyjohnson) October 1, 2025

🚨 BREAKING: WALMART is now eliminating all artificial food dyes from its store brand products in yet another victory for MAHA and Secretary RFK Jr.

This is impacting over 1,000 products. pic.twitter.com/gVzwNCG8m5

— Eric Daugherty (@EricLDaugh) October 1, 2025

Walmart announced on X:

Walmart private brand foods are getting even better.

We’re removing synthetic dyes and 30 other ingredients from all Walmart private brand food items – putting our customers at the heart of every bite. Read more: https://t.co/HDDtjyTrIJ pic.twitter.com/vYVkQ2MFWP

— Walmart News (@WalmartNews) October 1, 2025

The process is expected to be completed by January 2027.

A Walmart press release provided more details:

Walmart U.S. today announced it is moving to eliminate synthetic dyes and the use of an additional 30 ingredients, including certain preservatives, artificial sweeteners and fat substitutes from its private brand food products. This action is a significant step forward in its ongoing mission to provide customers with affordable, high-quality private brand products.

The change, which includes all Walmart U.S. food private brands such as Great Value, Marketside, Freshness Guaranteed and bettergoods, is in line with evolving customer preferences and in support of a more transparent food system.

The move comes as part of Walmart’s journey to evolve its private brands in response to changing customer preferences. According to a new survey, Walmart customers are increasingly more interested in what’s in their food, with sixty-two percent of customers saying they want more transparency and fifty-four percent saying they review food ingredients.¹

This growing trend among customers is in part why last year, the retailer launched bettergoods, a quality, chef-inspired private brand which includes a line of plant-based and “made without” items, with 70% of the items under $5.

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While this move is one of the largest private brand reformulations in retail history, it isn’t the first time Walmart has removed ingredients customers don’t want. Today, about 90% of Walmart U.S. food private brand products are free from synthetic dyes.

“This commitment demonstrates how Walmart is responding to changing customer preferences, while also setting the standard for providing exceptional quality and innovation at an outstanding value,” said Furner.

The retailer is working with private brand suppliers to adjust formulations and source alternative ingredients, while preserving the same great taste customers have come to expect. Walmart customers will begin to see the reformulated products rolling out over the coming months, with longer lead time changes planned to wrap up by January 2027 at the latest.

In addition to removing artificial food dyes from their products, Walmart will also be eliminating around 30 other potentially harmful ingredients.

Per the New York Post:

Walmart also plans to gradually eliminate about 30 other ingredients, including some artificial sweeteners and preservatives, from more than 1,000 products, according to a Wall Street Journal report.

The shift is likely to have a residual effect across the broader US food supply chain, from Walmart’s ingredient suppliers to other producers and retailers.

Products like sports drinks, cake frosting and cheese dip will see ingredient tweaks, and some changes have already come to shelves, Walmart said.

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It’s looking to phase out ingredients like titanium dioxide, a food coloring, and azodicarbonamide, which is used to help bread rise evenly.

The retailer said it is working to keep prices in check despite the ingredient switch.

Walmart’s natural ingredients agenda comes after Kennedy in April led the Food and Drug Administration to announce a plan to phase out the use of FD&C artificial dyes, including red dye 40, yellow dye 5, yellow dye 6, blue dye 1, blue dye 2 and green dye 2.

Kennedy has cited studies that have found ties between FD&C food dyes and behavioral issues in children.