Skip to main content
We may receive compensation from affiliate partners for some links on this site. Read our full Disclosure here.

Bravo Scheels! Proudly Celebrating Easter and JESUS!

Sometimes we tend to focus too much on the negative…

And by “we” I mean society as a whole but also specifically us here at WLTReport.

I don’t go out looking for negative stories, but unfortunately they outnumber the good ones by a large margin.

So I am SO PLEASED to be able to bring you this wonderful story featuring Scheels sporting goods.

Thanks to a reader who sent me this screenshot of an email they received from Scheels this morning on Easter Sunday:

So great to see this!

Here’s the full image so you can see it:

Most companies these days won’t even celebrate Easter at all — or even mention it.

If they do, it is ONLY with Bunnies and Eggs.

But Scheels did it 100% right here.

The cross of Jesus Christ is proudly featured.

There is not a bunny or egg in sight.

HE IS RISEN is printed in bold all caps lettering.

And Matthew 28:6 is proudly featured.

Perfect all around!

Scheels is going to be getting a whole lot more business from me, and I hope you too!

Please help us share this good news of a company doing a great thing!

It isn’t the first time they have proudly featured JESUS on Easter Sunday…

This is from 2017:

Customers are taking notice:

And this proudly featured at their stores:

I checked their Twitter profile and I don’t see anything posted for this year, but it also looks like they only posted a couple times in all of 2023.

So bravo on everything you are doing Scheels — my only recommendation is perhaps get someone to run your Twitter account more actively.

If you’d publish these things on Twitter, me and 5 million of my closest friends would be happy to help share them and get the message out for you!

Keep up the great work!


Join the conversation!

Please share your thoughts about this article below. We value your opinions, and would love to see you add to the discussion!

Leave a comment
Thanks for sharing!