Planet Fitness Takes $400 Million Hit After Going Woke

Yet another company loses stock after pushing the woke transgender agenda.

Apparently Planet Fitness didn’t take any notes from what happened to Bud Light after they attempted to appease the transgender community.

Planet Fitness has now seen over $500 million of its value vanish since being exposed letting men use women’s locker rooms.

Their past commercials showed this was coming.

They promoted shared bathrooms and criticized people with muscular or fit bodies.#BoycottPlanetFitness pic.twitter.com/jiP0eQszH5

— Paul A. Szypula 🇺🇸 (@Bubblebathgirl) March 21, 2024

The company’s value dropped by $400 million in just five days after Planet Fitness refused to overturn the decision to ban Patricia Silva.

Man that Planet Fitness Boycott sure is doing wonders. pic.twitter.com/ECNs2ou00t

— Botcher (@CowShannon) March 21, 2024

The Politics Brief goes into more detail about the incident that caused the company to lose stock:

Former female customer Patricia Silva posted the viral video with a photo of the ‘trans woman’ in the female locker room.

Silva uploaded the Facebook video in early March detailing her experience at an Alaska fitness center.

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“I just came out of Planet Fitness. There is a man shaving in the women’s bathroom. I love him in Christ. He is a spiritual being having a human experience,” she said.

“He doesn’t like his gender so he wants to be a woman, but I’m not comfortable with him shaving in my bathroom,” she said. “I just thought I’d say it out loud.”

“I went to planet fitness… Walked in the bathroom, and there stands a MAN shaving… I looked at him, said ‘hey’ … he looked up… and I said, ‘You are a man shaving in the women’s bathroom, and I am not OK with that’.”

“He replied… ‘Well, I’m LGB [sic]…”

“I stepped out of the locker room and loudly asked the front desk, ‘Are you aware that there is a MAN shaving in the women’s bathroom… I’m not OK with that’ The two men standing at the desk, put their heads down, and their tails between their legs! As I was walking out the door…at my back, a woman shouts ‘it’s a girl’… I shouted back ‘it’s a man!” she went on.

Unfortunately, this interaction caused Silva to lose her membership to the Planet Fitness.

The Post Millennial goes into detail about Planet Fitness’s reaction to the incident:

The manual for Planet Fitness also includes instructions saying, “Some members may feel uncomfortable with a transgender member using the same locker room facilities, bathrooms, showers, or other facilities/programs separated by sex.”

Planet Fitness’ policy rules, “This discomfort is not a reason to deny access to the transgender member.”

This interaction has led to many to take to X to push the #BoycottPlanetFitness trend, much like what happened to Bud Light:

It’s time to give @PlanetFitness the Budlight treatment. I have family that’s already canceled their membership because of this. https://t.co/dd4C21E84r

— Austin Erickson (@Austin4_Liberty) March 20, 2024

There are many reasons to Boycott Planet Fitness.#BoycottPlanetFitness
https://t.co/iCZknAoC10

— Sardar Muhammad Khan (@QariSardarMKhan) March 19, 2024