Tucker Carlson’s Twitter show has landed a new advertiser.
The former Fox News host agreed to a seven-figure ad deal with Public Square (PublicSq.), an anti-woke marketplace considered a conservative Amazon alternative.
“Join over a million freedom-loving Americans in shopping quality products, services, and exclusive discounts from values-aligned businesses,” PublicSq. states on its website.
“Shop your values, locally and online,” the website reads.
“Tired of supporting companies with a woke agenda? PublicSq. does the vetting for you so you can be more intentional with your spending without compromising on quality,” PublicSq. states.
The ad deal indicates Carlson will utilize his Twitter show to promote conservative-aligned businesses seeking more exposure.
BREAKING: Tucker Carlson's show on Twitter makes ad deal with anti-ESG shopping app ‘Public Square’
— ALX 🇺🇸 (@alx) July 17, 2023
CNBC reports:
Carlson agreed to a seven-figure advertising deal with Public Square (PublicSq.), a shopping app that promotes itself as being the "starting point" for conservatives to battle environmental, social and governance policies, according to people familiar with the matter.
The people declined to be named in order to speak freely about an agreement that has yet to be made public. Representatives for Carlson did not return requests for comment before publication.
The move indicates that Carlson is looking to use his new program to lure conservative-friendly advertisers eager for a bigger platform. The show, which Carlson launched after Fox News parted ways with him in late April, draws millions of views, even though observers say the numbers have dropped since his first episode in June. Carlson's show on Fox reportedly brought in $77.5 million in advertising revenue just last year.
Public Square CEO Michael Seifert and Omeed Malik, chairman of the board, recently spoke with Maria Bartiromo about the company going public.
Just over a year ago, we launched @officialpsq nationwide to create a parallel economy for Americans sick of woke corporations.
A few months later, we reached one million members faster than Spotify and Twitter.
Next Thursday, we will ring the opening bell on the NYSE.
We’re… pic.twitter.com/L2sTWu29CP
— Michael Seifert (@realmichaelseif) July 12, 2023
The Wrap noted:
Omeed Malik, the chief executive and chairman of the board of PublicSq is also planning a large investment into Carlson’s new media venture, according to Axios. Malik is eyeing a seven or eight-figure investment into Carlson’s media endeavors post-Fox through his private investment firm, 1789 Capital. Malik’s investment firm focuses on investing in organizations that support a conservative agenda, specifically “Replication/Parallel Economy,” “Deglobalization” and “Anti-ESG.”
The agreement between PublicSq and Carlson marks the first commercial deal that will be featured in the host’s programming. Carlson is looking to raise a significant amount in advertisements in order to launch his own digital media company.
The PublicSq ads will begin airing on Carlson’s free Twitter content in August, which centers around video programming distributed via Elon Musk-owned Twitter. Carlson is telling investors that eventually some of the content produced will be put behind a paywall on the social media platform, Axios reported.
CNBC cited an interview Seifert had with Breitbart News, where he discussed toppling ESG in a parallel economy.
Michael Seifert, the CEO of Public Square, previously discussed how the company wants to help take on ESG, which has become a target for Republican lawmakers at both the state and federal levels, right-wing officials and media figures.
"So there's really this cool parallel economy ecosystem that's been created. And it all starts with consumer spending. We hate ESG, we hate DEI [Diversity Equity and Inclusion], we talk about these policies all the time in the news," he said in an interview with Breitbart News. "But the only way that we are going to topple those corrupt philosophies that are destroying our economy is by shifting consumer spending. And so we're offering the easiest directory out there to go and do that as your starting point."
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