Go woke, go broke!
According to one source that spoke with the Daily Caller News Foundation, the two executives reportedly responsible for the Mulvaney partnership have been officially let go.
Group Vice President of Marketing Daniel Blake, and Bud Light Marketing VP Alissa Heinerscheid, are no longer with Anheuser-Busch.
Collin Rugg writes: “Bud Light has officially fired two top Anheuser-Busch marketing executives after they destroyed the Bud Light brand with their Dylan Mulvaney campaign. This is what you get when you hire ‘woke’ progressives who know nothing about marketing.”
JUST IN: Bud Light has officially fired two top Anheuser-Busch marketing executives after they destroyed the Bud Light brand with their Dylan Mulvaney campaign.
Group VP for Marketing Daniel Blake and Bud Light Marketing VP Alissa Heinerscheid are no longer with the company… pic.twitter.com/FRRGtlo8m0
— Collin Rugg (@CollinRugg) June 27, 2023
Conservatives celebrated the move as it is one more sign that the massive boycotts, which have reportedly cost Anheuser-Busch a whopping $27 billion in market cap, are working.
Still, despite the continued decline of the brand, no formal apology has been issued by the leadership at Anheuser-Busch or the Bud Light brand.
BREAKING: Bud Light officially fires their Woke marketing team
Marketing VPs Daniel Blake & Alissa Heinerscheid are “gone gone” according to text messages from inside source
“1st woman marketer for a major beer brand” is also 1st to be fired
Congrats!
https://t.co/ZTzhNmnNgA— DC_Draino (@DC_Draino) June 27, 2023
The leading pair of Anheuser-Busch's marketing team, Daniel Blake and Alissa Heinerscheid, have reportedly parted ways with the brand, according to internal texts procured by the Daily Caller.https://t.co/bCZn5BSEAr
— Rebel News USA (@RebelNews_USA) June 27, 2023
Daily Caller broke the story and featured this from the source:
“To my understanding if we publicly announced the word ‘fire’ it opens up the potential for them to sue us. Thats why we said leave of absence,” the source said in a text message obtained by the Caller.
“The wholesalers would have had an absolute HAY DAY with leadership if they didn’t remove her,” the source inside the company also said.
“To be fair- Daniel Blake was actually awesome. I think he was just caught in cross fire. But also he did hire her… so that’s a fault,” the source continued.
Previously, Daily Caller had attempted to inquire about the employment of both executives but Anheuser-Busch reportedly declined to comment.
NEW: Anheuser-Busch Silent On Employment Status Of Top Marketing Executives @DailyCaller contacted them numerous times with a deadline regarding Daniel Blake and Alissa Heinerscheid to which they would not respond.
Read more here first: https://t.co/0Y5bAPqfkM
— Henry Rodgers (@henryrodgersdc) June 21, 2023
The New York Post reports this sales data for the brand:
For the week ending June 10, Bud Light sales dropped by a whopping 26.8%, according to the latest data from Bump Williams Consulting and NielsenIQ.
That’s wider than the 24.4% drop seen during the prior week — and topped the all-time previous worst plunge of 25.7% during the week ended May 20 — since the beer giant got into bed with Mulvaney on April 1.
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