Target Hiding DEI: Florida Hits Them with Lawsuit

Well, well, well, looks like Target’s in a bit of a pickle.

The State Board of Administration of Florida decided to sue Target.

They’re claiming Target’s been hiding the truth about its DEI initiatives.

Apparently, they forgot to mention the part where these initiatives are costing them billions. Whoops!

This isn’t the first rodeo for Target, either.

They’ve got two other lawsuits hanging around their neck like a milestone.

In an attempt to save face, Target’s announced they’re gonna put an end to some of these DEI shenanigans.

I think we can all say in unison, “Prove it!”

Not to mention President Trump’s executive order against DEI.

So, if you’re keeping score, that’s one point for the State Board, zero for Target.

Do they want to end up like Disney?

🔥JUST IN: Florida AG @JamesUthmeierFL has filed a lawsuit against Target over its DEI practices.

“Target’s efforts to sexualize children caused its stock price to plummet, harming Florida’s retirement fund and putting the retirements of our teachers and first responders at… pic.twitter.com/4oVEEG1UVo

— Off The Press (@OffThePress1) February 20, 2025

Time to drop the DEI grift, Target.

"(CNN) Most Trusted Name In News" 👁

"It’s still too early to say whether public criticism will hurt Target financially or cause lasting damage to the company. But the blowback to Target’s DEI moves represents a significant challenge to its business and highlights the risks of… pic.twitter.com/B0p92oMYMU

— Theo Jordan (@Theo_TJ_Jordan) February 20, 2025

Reuters reports:

Target was sued on Thursday by the state of Florida for allegedly concealing the risks of diversity and social initiatives that led to a customer backlash and wiped billions of dollars from the retailer’s market value.

The securities fraud lawsuit by the State Board of Administration of Florida, an agency overseeing public pension funds that own Target stock, was filed in the federal court in Fort Myers, Florida.
It is the first shareholder lawsuit led by a U.S. state over Target’s alleged mismanagement of diversity, equity and inclusion (DEI) matters.

Florida accused Target of betraying investors and its core customer base of working families by making false and misleading statements in financial reports and proxy statements about its DEI mandate and environmental, social and governance mandate.
It also accused Chief Executive Brian Cornell of downplaying the intensity of customer boycotts following a “disastrous” and “exceptionally offensive” May 2023 Pride Month campaign, prolonging the decline in Target’s share price.

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“Corporations that push radical leftist ideology at the expense of financial returns jeopardize the retirement security of Florida’s first responders and teachers,” James Uthmeier, the state’s Republican attorney general, said in a statement.

Target did not immediately respond to requests for comment.

/1🚨BREAKING🚨

America First Legal and Florida Attorney General James Uthmeier just filed a major class-action lawsuit against Target for misleading investors by concealing the risks of its DEI and LGBTQ activism — costing shareholders billions of dollars. pic.twitter.com/pJWPHnRxxR

— America First Legal (@America1stLegal) February 20, 2025

Here’s a tolerant shirt Target once sold.

“Homphobe Headrest” literally threatening murder if you’re oppose them.

Tell me again that the Right is the violent ones?

Just like in the story of Sodom and Gomorrah, homosexuals get violent if opposed.