Pepsi Becomes Latest Company to Abandon DEI Agenda

Well, Robby Starbuck has done it again!

After a long trail of wins against other companies, he’s now got Pepsico to ditch the woke.

They’re getting rid DEI Officer, their DEI team, the works!

I guess they’re tired of headlines like this:

PepsiCo Stock Plunges to 52-Week Low

(Dec 2024)

Now that woke is being removed from these products, how about they remove the poison too?

Amazing how much corruption is crammed into these companies.

Pepsi is the latest company to dial back its diversity, equity and inclusion programs as President Donald Trump’s push to purge DEI ripples through corporate America. https://t.co/lhysEaHAzH

— Businessweek (@BW) February 20, 2025

On the news that @pepsi is abandoning DEI and wokeness, their stock is up while @CocaCola is down as they continue to back wokeness.

I will have a deeper report on Coke’s activities supporting DEI and wokeness next week! 🔥 pic.twitter.com/TwhbsRa3xH

— Robby Starbuck (@robbystarbuck) February 20, 2025

Is Coke still refusing to let go of DEI?

Newsmax reports:

PepsiCo Inc. is the latest company to withdraw from its diversity, equity and inclusion programs, Bloomberg reports.

Pepsi will abandon workforce hiring and representation targets and no longer have a Chief DEI Officer, while expanding its supplier diversity program to include all small businesses, according to a memo from CEO Ramon Laguarta.

Laguarta said PepsiCo has been refining its DEI approach over the past year “to ensure it is aligned with our long-term business strategy, responsive to local markets, and focused on the principles that drive sustainable growth.”

Anti-DEI activist Robby Starbuck posted the contents of the memo on social media Thursday, and a PepsiCo spokesperson confirmed the memo from Laguarta.

Robby Starbuck posted:

MASSIVE news: I contacted PepsiCo to let them know that I planned on doing a story about their woke policies. When I contacted them, they were ready to make some BIG changes. I can now exclusively tell you what’s changing:

•@PepsiCo
will no longer have a DEI Officer.

• PepsiCo will no longer have a DEI team.

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• PepsiCo will END DEI representation goals.

• PepsiCo will no longer participate in the woke
@HRC
CEI social credit system survey. Woke trans agenda activists at the HRC are losing influence and power by the day.

• They will END ALL DEI trainings.

• ALL PepsiCo sponsorships must align with their business going forward.

• Instead of supplier diversity, PepsiCo is now focused on growing their small business supplier base.

• There will now be centralized management of ALL employee groups to ensure that their activities align with the core business.

• Going forward their strategy will be about GROWTH and how they drive growth to the business.

MASSIVE news: I contacted PepsiCo to let them know that I planned on doing a story about their woke policies. When I contacted them, they were ready to make some BIG changes. I can now exclusively tell you what’s changing:

• @PepsiCo will no longer have a DEI Officer.

•… pic.twitter.com/RnjhVuPnVR

— Robby Starbuck (@robbystarbuck) February 20, 2025

Now we need RFK Jr to get the FDA to get rid of their poisons so that Pepsi junk food can just be snack food.

Make America Healthy Again 🇺🇸

This man shook the World 🌎

Confirm RFK Jr pic.twitter.com/9RssbJT8Rs

— 🇺🇸 Pismo 🇺🇸 (@Pismo_B) February 4, 2025