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Kid Rock Calls Super Bowl Halftime Show ‘The Epitome Of DEI’ But Admits ‘I Gotta Respect It’


While the game itself might not have been all that exciting, this year’s Super Bowl halftime show by Rapper Kendrick Lamar sparked an incredible amount of debate.

Many viewers believed that he lacked the extensive catalog and broad popularity that most solo Super Bowl performers bring to the stage. Others determined that his out-of-the-ordinary set marked an important milestone for the Black community.

Kid Rock, whose eclectic musical style has included many rap influences, discussed his thoughts about the halftime show during a recent interview on HBO’s “Real Time with Bill Maher.”

Although he expressed some criticism about the factors he believes paved the way for the show, he did without disrespecting Lamar in the process, as Fox News reported:

“So watching it… after it’s a lot of things going through your head, you know, everyone’s like, ‘That sucks,’ this, that and the other. I’m like, this kid pretty much came out figuratively with both middle fingers in the air, doing what he does for the people who love what he does unapologetically. And I don’t think he gives a frog’s fat a** what anyone thinks about it. So I go, ‘huh.’ It’s pretty much how I built my whole career. I gotta respect it,” said Kid Rock.

The rock and roll star then theorized about how Lamar got the opportunity in the first place, suggesting that former NFL quarterback Collin Kapernick paved the way for the rap artist to eventually take the stage at the Super Bowl.

“I’ve heard nobody answer this question: how did he get that gig? Jay-Z. What happened there? I think Jay-Z and Kendrick Lamar should both send Colin Kaepernick a bundt cake and a six-pack of beer and a ‘thank you’ note with a bunch of money in it, because without him kneeling and getting everyone’s panties in a bunch over the anthem, self-included, I don’t think that happens,” he claimed.

Before Maher could get a word in edgewise, Kid Rock claimed that Lamar’s choice to select an all-Black cast for his performance was “the epitome of DEI blowing up” in the face of the NFL after years of pushing diversity.

Here’s a sampling of other reactions to Lamar’s show:

HuffPost also covered Kid Rock’s recent thoughts on the matter:

Maher, who presumably expected the outspoken Trump voter to have a wildly different opinion on the event, was visibly surprised by Rock’s reaction to the show and responded, “Yeah, OK! There we go, common ground.”

Rock’s reaction might come as a shock to those who only know him as the pro-Trump rocker who used a machine gun on stacks of Bud Light after a transgender influencer endorsed the American beer. But he started his career as a rapper in the 1990s.

“I grew up loving, emulating all things hip-hop,” Rock, born Robert Ritchie, told Maher on Friday. “Breakdancing, DJing, graffiti, rapping, and so I understand the culture a little bit more than most. And when I say most, of course, I mean white people.”

While he didn’t bash the halftime set — like fellow conservatives who deemed the show “Satanic” or wondered who “this Kendall Lamar” even is — Rock shared his thoughts on diversity, equity and inclusion within NFL culture during a second Donald Trump presidency.

Here’s a clip of the interview:



 

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