Bible Sales In The United States Booming, Report Shows

According to a report by The Wall Street Journal, Bible sales are up significantly compared to this time last year.

The surge in Bible sales is driven by an uptick in first-time buyers.

Bible sales have jumped 22% in the US in 2024, driven by a surging number of first-time buyers.

Follow @IntegralistMag for more. pic.twitter.com/Z0Kfm0CQYj

— The Integralist (@IntegralistMag) December 1, 2024

From The Wall Street Journal:

Hallelujah! Bibles are a bright spot in books this year.

Worries about the economy, conflicts abroad and uncertainty over the election pushed readers toward the publication in droves. Bible sales are up 22% in the U.S. through the end of October, compared with the same period last year, according to book tracker Circana BookScan. By contrast, total U.S. print book sales were up less than 1% in that period.

Bible sales up 22 percent. Young men more religious than young women for the first time since pollsters started tracking. Good trend lines. The kind of trend lines that could restore a nation. pic.twitter.com/ZNFl7RdSjc

— Megan Basham (@megbasham) December 2, 2024

Report: Bible sales in the US have increased by 22% in 2024, driven by first-time buyers. pic.twitter.com/2BODUUVXvF

— The Calvin Coolidge Project (@TheCalvinCooli1) December 1, 2024

Newsmax reports:

Despite 28% of adults in the U.S. now religiously unaffiliated, according to Pew Research Center, Bible sales rose to 14.2 million in 2023 from 9.7 million in 2019, and have already hit 13.7 million in the first 10 months of this year, the Journal reported.

Experts note the election, anxiety, and new curiosity — if not commitments — to faith.

“People are experiencing anxiety themselves, or they’re worried for their children and grandchildren,” Jeff Crosby, of Evangelical Christian Publishers Association, told the Journal. “It’s related to artificial intelligence, election cycles … and all of that feeds a desire for assurance that we’re going to be OK.”

President-elect Donald Trump endorsed the Lee Greenwood “God Bless the USA Bible” ($59.99), which is not included in Circana BookScan figures.

Sharing Christianity’s stories has helped Americans handle instability, according to TikToker mother of two Amber Cimiotti, 38.

WATCH:

Bible sales boom in the US.

Over 13.7 million Bibles sold in 2024. @susanmtehrani tells you more. pic.twitter.com/9BXieSwrKu

— WION (@WIONews) December 2, 2024

Ynet News noted:

Publishers say the books are selling well at religious bookstores, as well as on Amazon.com and at more mainstream retailers. People buy print copies to make notes in and highlight, but often supplement them with audiobooks as well.

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The proliferation of new editions and innovative designs has made this a golden age of Bible publishing. According J. Mark Bertrand, founder of Lectio.org, a website about Bible design, the demand may be largely driven by targeted marketing efforts, alongside a growing demand from people looking for answers.

“I’d like to say there is a craving for knowledge of scripture, but a lot of smart people are thinking about Bible marketing and catering to every whim for Bible study,” Bertrand said.

Tyndale House Publishers, for example, offers a variety of answers to those whims, including a colorful study Bible with maps and charts and biographies of biblical characters for students. Amy Simpson, Tyndale Bible Department publisher, says there is an increase in interest among members of Generation Z. ” You have a generation that wants to find things that feel more solid,” she says.

This is a Guest Post from our friends over at 100 Percent Fed Up.

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