Jaguar Doubles Down on Woke, What Are They Selling?

Jaguar’s managing director, Rawdon Glover, doubled down on their woke makeover.

Despite people pointing out that his name spells out RawDongLover, that probably is just a coincidence that he would create a very LGBT-themed ad.

(I’ll wait while you double check the spelling.)

It features a ton of ‘modern art style’, which we all know is just more Cultural Marxism and uglification.

What’s missing from the ad? There’s not a car in sight.

So, just what exactly is Jaguar try to sell?

I think we know; more normalization of woke and ugliness.

Guess they didn’t learn from Bud Light or Disney.

They literally just wrecked their brand.

Even the new logo is lame.

If I was a man, in the U.K, knowing how much UK men love to take the piss out off each other – I would not be buying a @Jaguar after this new ad campaign. pic.twitter.com/YFTL1sJHYg

— British Miss (@PennyBritish) November 20, 2024

The Gateway Pundit reports:

The managing director of Jaguar cars has doubled down on his company’s woke rebrand and described his critics as intolerant.

Earlier this week, the British car manufacturer released an ad in which a handful of ethnically diverse and seemingly gender-fluid individuals pranced around wearing bizarre pieces of clothing.

“Create Exuberant. Live vivid. Delete ordinary. Break molds. Copy nothing. Jaguar,” the taglines read.

No cars are visible during the ad, although Jaguar says they will be announced at a later date.

The company also appears to have created a funky new logo, ditching the iconic image of a leaping jaguar that has worked perfectly for nearly 90 years.

Speaking to the Financial Times, Managing Director Rawdon Glover insisted the company needs to stand out.

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“If we play in the same way that everybody else does we’ll just get drowned out,” he said.

So being woke is different?

This guy is trying to gaslight us. Woke ads are the majority of the ads out there.

“Copy nothing….except everything woke”

Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B

— Jaguar (@Jaguar) November 19, 2024

What a joke.

“So we shouldn’t turn up like an auto brand. We need to re-establish our brand and at a completely different price point so we need to act differently.”

“We don’t want to necessarily leave all of our customers behind. But we do need to attract a new customer base.”

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Glover added that feedback had so far been “very positive,” although he remained upset by “the level of vile hatred and intolerance” towards the individuals who appeared in the video.

Cry harder, Rawdong Lover, I mean, Rawdon Glover.

Even Elon Musk was scratching his head over this catastrophe of an ad.

Yes.
We'd love to show you. Join us for a cuppa in Miami on 2nd December?
Warmest regards,
Jaguar

— Jaguar (@Jaguar) November 19, 2024

Imagine being so delusional that you think Musk would actually like that ad and want to hang out with them?Hahah!

Talk about being out of touch.

It’s taking a thrashing in the comments!

Go hard.

— Jaguar (@Jaguar) November 20, 2024

“Go hard” ? Whatever that means.

Go hard straight into the ground like a Boeing plane?

There are even those with extra cash that were planning on getting one. Not anymore.

This is true. I’m semi retired and was thinking about buying a cool car. Believe it or not, Jaguar was high on my list.

Never ever ever. pic.twitter.com/BTasqgDBkR

— Marty O'Donnell (@MartyTheElder) November 22, 2024

Those who have a Jaguar now want to get rid of it.

Apparently @Jaguar doesn't want to sell cars anymore. A friend just put his up for sale. Said never again. Go woke, go broke

— Wendy Waas (@WendyW1966) November 22, 2024

Imagine if Elon ends up buying them. Haha!

Bottom line: @elonmusk may just buy @Jaguar in 2025 and bring it back strong. 🤣 #JaguarTesla #Tesguar https://t.co/H6qp5gAaHP

— Charlie Foxtrot (@HashtagSpiruli) November 23, 2024

All the Workers, parts suppliers, stock holders and customers must be sighing in disbelief after their boss Rawdon Glover "Doubled Down" with this nonsense!

I honestly believe these twisted people were put in place by the globalists to destroy all these historic… pic.twitter.com/abtMfpYB8p

— Dazzling Doubter (@DDoubter53) November 22, 2024