Parent company Comcast is spinning off most of its cable networks, including MSNBC, CNBC, and others, into a new entity called SpinCo.

These means a potential name change for MSNBC.

Adding fuel to the fire, their post-election ratings have plummeted, MASSIVELY.

We’re talking over half.

After election night the network’s daily audience dropped 54% by week’s end.

That means it was averaging about 808,000 viewers. Imagine that.

How many YouTube videos have you seen that have more views than that?

It’s not looking good for legacy media. Hollywood is buckling under the weight of it’s own lies and propaganda. It’s only a question of time before it all crumbles.

Now MSNBC is going down

— Elon Musk (@elonmusk) November 21, 2024

Yahoo News reports:

MSNBC Could Lose Its Name in Comcast Sale as It Leaves Behind NBC

The network, along with its sister business network CNBC, could have to change its name after its parent company Comcast announced on Wednesday it will spin off nearly all of its cable networks, splitting MSNBC from NBC News. The cable channels, which also include USA Network, the Golf Channel and a handful of websites such as Fandango and Rotten Tomatoes, would become part of a new company tentatively named SpinCo.

But newly installed SpinCo CEO Mark Lazarus told MSNBC staffers on Wednesday that he did not know what would happen to the brand’s name, Variety reported.

The meeting included MSNBC talent such as Rachel Maddow, Chris Jansing, and Katy Tur. The Daily Beast first reported on Wednesday that MSNBC president Rashida Jones would show him around its 30 Rockefeller Plaza headquarters.

Having a little trouble, eh, MSNBC?

Lots of articles on how MSNBC's audience has completely collapsed — disappeared — once Kamala lost and the got disillusioned, but the full extent is shocking.

Their prime-time shows can't even get 75k people watching in the key demo (18-54). Weekend shows don't even get 30k! pic.twitter.com/nFcfAacmHD

— Glenn Greenwald (@ggreenwald) November 16, 2024

MSNBC Viewership Drops by Half in Days After Trump Victory

MSNBC’s rating domination was short-lived: After beating CNN on its election night coverage for the first time in network history, the news network owned by NBCUniversal is now bleeding viewers in the wake of Donald Trump’s victory.

On election night, MSNBC scored 6 million viewers compared to CNN’s 5.1 million. But in the days after the election, the network’s total day ratings fell to 808,000 with a 90,000 in the coveted 25-to-54 year old demo, according to Nielsen.

These numbers reflect an average from last Wednesday to Friday. That marks a 54% decrease in the network’s viewership average in the month of October (1.765 million viewers) as well as a 51% decrease in the network’s year-to-date 2024 average (1.655 million viewers). Additionally, on Friday MSNBC saw 636,000 viewers and 61,000 in the demo, making it the network’s lowest rated non-holiday night of the year.

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CNN fared slightly better. In the days after the election, the news network’s total daily viewership fell to 611,000 with a 159,000 in the demo. That marked a 36% decrease compared to the network’s average viewership in the month of October (953,000 viewers) as well as a 26% decrease compared to its 2024 average (830,000 viewers).

Even their most loyal supporters have jumped ship since the election.

They realized they’ve been bamboozled.

Jason Calacanis & David Sacks on the Collapse of Legacy Media

“If they lose advertising from Pharma, it’s over. Those news networks are going to lose half their revenue overnight … MSNBC ratings are down like 50% since the election. And what that tells me is that their captive… pic.twitter.com/dA95aUIGhn

— Chief Nerd (@TheChiefNerd) November 16, 2024