Class Action Lawsuit Against American Retail Giant Alleges Massive Biometric Data Collection, Are YOU A Victim?

An Illinois woman has filed a class action lawsuit against American retail giant Target.

The lawsuit alleges that Target was collecting sensitive biometric data from customers and storing it without their consent.

Target has yet to respond and provide comments following the introduction of the lawsuit.

This is yet another public relations blow to the already embattled big box retailer. The corporate retailer faced growing calls to boycott it last year for going woke.

Here’s everything we know about the new lawsuit against Target:

Target has been hit with a class action lawsuit that alleges the retailer collected and stored biometric data from customers without their consent.https://t.co/QPWrL7g54z

— Entrepreneur (@Entrepreneur) April 16, 2024

USA Today featured the core claim of the lawsuit:

The lawsuit, filed March 11 in a Cook County circuit court alleges Target’s surveillance systems covertly collect things like face and fingerprint scans from customers as part of its anti-theft efforts.

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The alleged practice violates Illinois’ Biometric Information Privacy Act, the lawsuit contends, a law the state legislature passed in 2008 to protect people from details of their physical characteristics being collected without their knowledge.

Many on social media decried Target and other big box stores suspected of engaging in similar customer data collection schemes.

Beware that Walmart is doing this as well. These people need to just be sued out of existence. Their continued attempts at the '1984' style dystopian future need to hit bricks along with their careers.https://t.co/iX1LkK58pd

— Smokey Bear (Charles M.) (@Smokey_Bear2024) April 16, 2024

If they haven’t already, my bet is, they would not hesitate to share it all with the federal government.https://t.co/huTFExYpk5

— Dean (@quixxdraw) April 16, 2024

Another reason to NOT shop at this bastion of wokeness.

Illinois woman hits Target with class action lawsuit for collecting biometric data without her consent

Target is accused of violating Illinois' Biometric Law.

— Terrible Terrill (@EdwardTerrill) April 16, 2024

Fox Business added:

Arnetta Dean, who filed the lawsuit with the intention of preventing Target from further violating the privacy rights of state residents, is also pursuing statutory damages for the company’s alleged collection, storage and use of customers’ biometric data.