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Unilever Selling Off Iconic But Turbulent “Ben & Jerry’s” Brand

The saying goes, “Everything that goes woke goes broke.”

In a surprising move, Unilever has announced plans to separate from Ben & Jerry’s ice cream just 24 years after purchasing the company.

The move by Unilever comes as the company is looking to replace Ben & Jerry’s with “superior brands with strong positions in highly attractive categories that have complementary operating models.”

In recent years, Ben & Jerry’s has been subject to boycotts from Conservatives over the ice cream brand’s decision to make pride themed ice cream.

The independent board of Ben & Jerry’s also got into a legal battle after the company opted to withdraw their icecream from Israel due to political reasons.

Here’s what the Daily Mail reported:

Mega-consumer good company Unilever plans to separate from Ben & Jerry’s, a move that comes as the conglomerate spins-off its historic ice cream division after more than 100 years.

Ben & Jerry’s, though an incredibly popular brand the world-over, has created political problems for Unilever in recent years as the brand’s independent board ties itself to progressive stances that alienate sects of its consumer base.

In 2022, Unilever and the brand got into a legal fight after the corporation sold its Ben & Jerry’s operation in Israel, a move that came after the independent American board said publicly that it would halt the sales of its products in Israeli settlements in the West Bank.

In the aftermath of the October 7 invasion of Israel by Hamas and subsequent war, the chairwoman of Ben & Jerry’s independent board, Anuradha Mittal, denounced Israel’s campaign in Gaza.

Mittal, who also runs progressive think-tank the Oakland Institute, has shared a number of pro-Palestine posts since the Hamas attack.

Per CBS:

Unilever’s ownership of quirky ice cream maker Ben & Jerry’s is coming to the end of its sometimes rocky road. The British consumer products company said Tuesday it plans to spin off the brand as well as its other ice cream businesses.

In its announcement, Unilever said the decision is based on its board’s view that the company should focus on “superior brands with strong positions in highly attractive categories that have complementary operating models.” The spinoff will include Unilever’s additional ice cream brands, such as Magnum and Cornetto.

The ice cream businesses have “a very different operating model, and as a result the board has decided that the separation of ice cream best serves the future growth of both ice cream and Unilever,” it added.

Unilever’s other ice cream brands include Cornetto, Magnum and Kwality Wall’s. The company’s profit margin on churning out ice cream is less than half what it makes selling personal care products, according to Bloomberg. Unilever is also known for brands including Dove soap, Hellman’s, Pepsodent and Vaseline.

MORE:

Consumer Goods Giant Unilever Slashing 7,500 Jobs

Consumer goods giant Unilever is slashing 7,500 jobs globally in an attempt to rake in savings as the global economy is tanking worldwide.

In total, Unilever will save $684 million a year over the next three years by slashing the jobs.

Most of the jobs being cut are office jobs that will be replaced with technology.

Unilever is based in London and employs 128,000 employees globally.

Unilever, along with Procter & Gamble, have been criticized in the last decade for being a corporate monopoly due to the companies having such a stronghold on consumer goods in the U.S. and U.K.

Here’s what Yahoo News reported:

Consumer goods giant Unilever has announced plans to cut around 7,500 jobs globally as part of an overhaul aimed at saving around 800 million euros (£684 million) over the next three years.

The Marmite to Dove soap firm also revealed it would spin off its ice cream business – which includes the Ben & Jerry’s, Wall’s and Magnum brands – under the shake-up.

It said the jobs affected by the restructure would be largely office-based as it looks to invest in technology to boost productivity and save money.

The roles are expected to go over the next two years although staff will be consulted about the cuts.

Unilever did not reveal how many jobs would go in each country but it is expected that its UK workforce will be among those impacted.

Unilever, which is headquartered in Blackfriars, London, has 128,000 employees globally, with 6,000 in the UK.

Per AP:

Unilever, the company that makes Ben & Jerry’s ice cream, Dove soaps and Vaseline, said Tuesday that it is cutting 7,500 jobs and spinning off its ice cream business to reduce costs and boost profits.

London-based Unilever said its ice cream business, which also includes Magnum bars, has “distinct characteristics” from its other brands and would benefit from separate ownership to increase growth. It said the split is expected to be completed by the end of next year.

The British consumer goods company with 128,000 employees also said it is launching a “productivity program” that is expected to lead to a reduction of about 7,500 mostly office-based jobs worldwide.

Unilever said it will invest in technology to find efficiencies and avoid duplication that it anticipates will help it save 800 million euros ($867 million) over the next three years. The company also laid off 1,500 staffers in early 2022.

Looks like we are winning!

That’s what happens when we band together and VOTE WITH OUR DOLLARS!

I’ve been pushing this since February of 2023 and it looks like we’re now seeing some big wins!

Not a surprise considering we’ve had almost 200,000 people raise their hand and say they want to “MAKE THE SWITCH”!

Here’s exactly what that means:

Is It Time To “Make The Switch”? Let Me Explain…

Is it time to stop supporting Far-Left Woke Companies, Stores and Products?

I’m not big on “boycotts” but I am big on taking back our power and “voting with our dollars”.

Why do we continue to support places like Target when they constantly push the Gay and Trans agenda down our throats and onto our children?

I could give you hundreds of examples, but remember this?

Target Hires “Pride Strategist” Who Vows To “Make Trouble”

Or this?

Target Under Heavy Fire: “Satan Respects Pronouns”

Just two examples.

Or how about shopping at stores so poorly ran so scared of their customers that they place socks and under behind glass doors with lock and key?

Shoplifting Wave Drives Walmart, Target To Take Unprecedented Step — 40 Minute Wait Times For Underwear!

Are you a customer or a suspected criminal?

Truth be told, the stores are overrun by crime thanks for Far-Left Cities legalizing shoplifting.

Or how about when Gillette told all us men we had "toxic masculinity"?

Yeah, that was charming!

Thanks Gillette!

Of course we all remember Bud Light giving us trans male (or is it trans female, I can never remember which way it goes) Dylan Mulvaney as their new face of the brand?

But that's just the social issues side of things....

How about the products themselves?

Well, I sure hope you didn't put any of this J&J talc powder on your baby:

J&J Enters $9 BILLION Baby Cancer Settlement — How To Keep Your Family SAFE!

And I hope you don't have any of these spices in your kitchen:

BREAKING: Arsenic, Cadmium, and Lead Found In Major Brand Name Spices!

Or any of these baby food pouches:

Recall Alert: Popular Baby Fruit Pouch Contains Lead

Look, I could go on all day, but I think you get the idea.

And as usual, I don't like to just leave you with a problem....that's not what we do here.

So I have a question for you:  Perhaps it's time to break up with these companies?

But what other options are there?

You know I've got you covered!

How about this....

How about shopping from a company that actually likes you!

Where everything just gets delivered right to your door...no driving to the store, fighting for a parking spot, standing in long lines, dealing with rude employees....and nothing is placed behind glass doors with lock and key!

By a company that has a 40-year track record of doing things right...

A 40-year track record of being proudly America-First, way before President Trump hit the scene in 2015...

Not only America First but made, sourced, warehoused and shipped all from America!  For 40 years and counting!

Oh, and 100% non-toxic!

No Flouride (if you don't want it), no Red Dye 3 or 40, no Endocrine Disrupting Chemicals (EDCs) in any cosmetics product....

Got a problem?  One phone call to their US-based customer service where everything is actually helpful (cheery, even) and they are happy to help you out, almost as if they like you!

Gee, what a novel concept!

It's time to Make The Switch folks....stop supporting Target and WalMart.

Stop buying products that are hazardous to your health with so many additives and chemicals in them that you can't even pronounce half the label.

You THINK you have a choice between all these companies listed below in the circle, but what most people don't realize is they're all owned by only 11 companies.  

11.

Interesting number.

Will probably be even less than that in the future when these merge even further.

It's an ILLUSION of choice.

The same goes for all your media...

It's just an ILLUSION of different choices, but owned by these 6 companies:

Oh and how do you think they got to be such a great America-First company with such a long track record of success?

A strong founder, full of vision and drive.

While you may have never heard of this company (because they do ZERO advertising), Barack Hussein Obama knew about them!

In fact, when he was in office, he created a list of the Top 10 most "Dangerous Conservatives" in America and he placed their Founder on it as #8!

(a list I one day hope to make myself!)

As I said, they do zero advertising -- they rely on people like me to spread the word.  Good old word of mouth!

So on top of being the last Family-owned major consumer goods manufacturer not part of the Big-11, comparable or often lower prices, supporting American jobs and families, here's more:

Non-toxic products!

That means no Arsenic, Cadmium, and Lead in their food products!

Which really, if we're being honest, should be the bare minimum for everyone, right?

Stunning I even have to tell you that, but I guess I do!

But it also means no Red Dye 40 or Flouride in the toothpaste or chemicals in the cleaning products, or Deet in the mosquito repellant.

What novel concepts, right?

Oh, and Black Angus beef, pasture raised on hundreds of thousands of acres.

Free roaming with plenty of open air between all the cattle.

Grass fed.

No hormones and no antibiotics.  Never!

Oh, and it's CHEAPER than Omaha Steaks!

And....they control the ENTIRE process from the cows grazing in the pasture to eventually ending up in your freezer.

But that's a whole other topic!

Not only do they do zero advertising but it's it's actually "Invite Only".

They only want people on the same mission to join and they're happy to say "no" to the Far-Left Libs!

They've been doing it for nearly 40 years and it's been working great.

Everyone gets a personal, white glove, concierge customer service support to get you access to everything they have.

Imagine that!

No call centers from India.

Just real, friendly, helpful and NICE Americans helping Americans!

Wow, like going back in a time-machine.

So it is Invite only...and good thing you know someone that has the invites....(me!).

If you'd like to find out more and get a FREE personal invite, just go here and tell them Noah sent you:  https://SwitchWithNoah.com

It's the real deal, and because they don't raise the Black Angus like the big companies do, they may have the SHUT OFF invites if they grow too fast.

So if you want in, let me know soon.

There's only one pro-American, American made and manufactured, chemical free, toxin free, hormone free, company left....and I'm teaming up with them to FIGHT BACK!

Who's with me?

Watch this:

 

As I said, it's Invite Only and the invite is completely free!

In fact, I've assembled a team of patriots who will personally get you invited and signed up....if you want in.

Americans Helping Americans.

Patriots Helping Patriots.

It's called "Patriot Switch" and I think the name says it all.

Folks, we don't have many strongholds left.

This is one.

And I'm all in.

If you'd like to find out more and get a FREE personal invite, just go here:  https://SwitchWithNoah.com

Tell them Noah sent you and I promise you will get a personal call, text or email.

Don't freak out when you do.

And make sure you tell them you are interested in the Black Angus beef too!

I know I tend to get concerned when I get messages from numbers I don't recognize, but if you request a Free Invite (Link here) you WILL have someone from my Inner Circle reach out to you....so be ready!

These are awesome people and I think you'll love getting a chance to talk with them.

And they'll help get you all set up.

Who's with me and who's ready to stop eating Arsenic, Cadmium, and Lead?

Your friend,

- Noah

p.s. Since everyone gets personal attention, we will take these in the order in which they come in.  So if you are excited, ask for your invite now or you might be far down on the list.  I have a great team, but they can only do so much and they'll work on a first-come, first-served basis.

Request a free Invite here

Cheers!

,

 

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