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New York Attorney General Targets World’s Largest Beef Producer In Lawsuit

New York Attorney General Letitia James has sued JBS USA, the world’s largest beef producer, over climate change and the company’s environmental impact.

“New York Attorney General Letitia James today filed a lawsuit against JBS USA Food Company and JBS USA Food Company Holdings (JBS USA), the American subsidiary of the world’s largest producer of beef products, for misleading the public about its environmental impact. JBS USA has claimed that it will achieve net zero greenhouse gas emissions by 2040, despite documented plans to increase production, and therefore increase its carbon footprint,” Letitia James’ office said in a press release.

“Attorney General James seeks to stop JBS USA from continuing these false and misleading marketing practices, pay disgorgement of all ill-gotten profits, and penalties,” the press release continued.

“As families continue to face the daily impacts of the climate crisis, they are willing to spend more of their hard-earned money on products from brands that are better for the environment,” James said.

“When companies falsely advertise their commitment to sustainability, they are misleading consumers and endangering our planet. JBS USA’s greenwashing exploits the pocketbooks of everyday Americans and the promise of a healthy planet for future generations. My office will always ensure that companies do not abuse the environment and the trust of hardworking consumers for profit,” she added.

“JBS USA has made several misleading claims about its environmental impact, including pledges to curb deforestation and reduce its greenhouse gas emissions,” the press release added.

Fox News reports:

The lawsuit was applauded by state Democrats and national climate advocacy organizations like Earthjustice, Mighty Earth, Friends of the Earth US, Citizens Campaign for the Environment and Stand.earth.

“JBS repeatedly claims that it will reach net zero by 2040. This claim was found to be misleading and yet JBS continues to assert it,” said Peter Lehner, an attorney at Earthjustice. “While it is critical for every company to reduce its climate change impact, JBS would need to implement enormous operational changes to achieve this goal. However, JBS is doing very little and is not taking anywhere close to the steps that would be required.”

In her announcement and lawsuit, James pointed to several instances in which JBS USA and its executives made pledges to reduce the company’s impact on the environment. She also stated the company — which has a market cap of more than $10 billion and whose North American beef business earns tens of billions of dollars annually — has acknowledged consumers are more interested in sustainable products.

For example, in March 2021, JBS announced a pledge to achieve net-zero greenhouse gas emissions by 2040 across global operations and including indirect downstream emissions. The company then began a publicity campaign touting the pledge, running a full-page advertisement one month later in The New York Times stating “it’s possible” for meat production to be “part of the climate solution.”

Since then, JBS and its subsidiaries have continued to tout the 2040 pledge and other sustainability goals. The company even presented at the United Nations climate summit in Dubai late last year, announcing additional sustainability initiatives and investments.

RELATED:

You Probably Had No Idea This Was Happening To Ranchers…

I’ve been sounding the alarm about a lot of things recently….

Why?

Because so much is teetering on the edge of a cliff!

Almost like someone is trying to destroy the USA from the inside?

Make it implode?

And what are the two things you’d attack if you wanted to do that?

The Money and the Food Supply.

Today I want to talk about the Food Supply because we are under attack from all fronts.

Just a few days ago, I brought you this report:

BREAKING: Massive Wildfire In Northern Texas

And now I want to show you this tremendous video that a friend forwarded to me.

This lady rancher knows her stuff and she's telling you everything I have been saying for the past several months.

But maybe you'll listen to her since she has a prettier face than me? 🤣

Seriously though, please watch:

To be more accurate, it's not only happening to ranchers, it's happening to you.  To me.  To our families.  And if you haven't seen the impact yet, just trust me, you will....

Here's more (including what YOU can do right now:

U.S. Ranchers Band Together, Raise $300M To Save Our Food Supply!

If you've been here for a while, you know I don't like to just bring you problems, I like to bring you solutions!

The MSM just brings you bad news....over and over and over again.

Why?

Because bad news boosts ratings.

We don't do that here.

We bring you TRUTH above all, and when we do cover bad news I always like to find a solution I can tack on with it.

So that's what I'm doing right now.

Look, I don't need to convince you our food supply is under attack, in more ways than one.

Toxins and preservatives and chemicals and most ingredients you can't even pronounce added into every product...

Antibiotics and hormones and mRNA pumped into our beef, chicken and fish!

And that's all assuming you'll continue to be able to get the food, tainted and toxic as it may be....

I have been predicting for a while that the next "crisis" they hit us with will affect the food supply.

Remember when people freaked out about toilet paper and paper towels and suddenly you couldn't buy them anywhere?

Shelves were bare and rationing was implemented by stores tracking how much you could buy?

That was bad, but nowhere near as bad and nowhere near the panic you'll see when it's not just paper products you wipe your butt with, but FOOD!

But like I said, I don't think I need to convince you of these threats to our food supply.

I'd rather talk solutions!

Which is why I was so excited when I saw this:

And yes, that is just a Tweet on Twitter, which is why I dug deeper to get you the details.

From Grok:

According to the information provided, it appears that US ranchers are indeed taking steps to raise $300 million to build their own beef processing plants. In recent years, there has been growing concern among ranchers about the control and pricing power of the "Big Four" meatpacking companies. In response, some ranchers have decided to band together and invest in their own processing plants to have more control over the supply chain and potentially increase their profits.

For example, Sustainable Beef LLC, a company organized by ranchers in Nebraska, is planning to build a $300 million beef processing plant near North Platte. This plant is one of several similar projects in the works across the country, with others being planned in Iowa, Idaho, and Wisconsin.

The US Department of Agriculture is also taking steps to encourage a more diverse supply chain in the beef industry, allocating $650 million to fund the construction of mid-size and small meat and poultry plants, along with $100 million in loan guarantees.

Overall, it seems that US ranchers are indeed making a concerted effort to raise $300 million to build their own beef processing plants.

This guy gets it:

So now let's get even more practical....

How can this help you?

How can YOU personally get to know some ranchers?

As usual, I've got you covered!

Allow me to introduce you to my friends....

I've personally searched out and partnered with one of these ranchers!

Even been out to one of the ranches in Idado to see it myself and it's pretty incredible!

They're doing everything right....

100% FREE from Antibiotics, added Hormones and mRNA:

They don't depend on ranchers....because they ARE the ranchers!

Oh and they also own and control every other step in the process too!

The ranch, the processing, the packing and the shipping!

Think all meat is the same?

You have no idea until you actually try real meat.

The stuff you get at the store has been so processed and "preserved" that you don't know the difference until you taste how it SHOULD be....

Check this out:

So if you want in and want to make sure you have a direct line to antibiotic free, free range pasture raised, no added hormones and no mRNA jab never not ever....I've got you covered!

It's even called WLT Beef!

Here's my personal link and you can do everything online.

See it here:  https://www.WLTbeef.com/

As I always like to say, who loves ya baby?

Enjoy!

This is a Guest Post from our friends over at 100 Percent Fed Up.

View the original article here.


 

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