Jonathan Isaac To Launch First Basketball Sneaker With Visible Bible Verses

The Orlando Magic’s Jonathan Isaac unveiled the upcoming release of the “Judah 1,” the first basketball sneaker with visible Bible verses.

“Most people see the ‘Judah 1’ as an outlandish endeavor.. shoot, when we first started, so did I,” Issac wrote Monday in an X post promoting the sneaker.

I was afraid that delivering a sneaker that represented our values without compromising style or performance was too tall a task. But here we are!! The first basketball sneaker with visible Bible verses becomes available in Just 3 days!” he added.

“To live bold means standing up for what you believe in. What would it look like to give people the freedom to wear their values on their feet? And just have that freedom to say this is who I am, this is what I stand for,” Issac said in the promo.

“This is the first basketball sneaker with a visible Bible verse on the outside. And I try my best to come up with Bible verses that were important to me and spoke to my journey,” he added.

WATCH:

Most people see the “Judah 1” as an outlandish endeavor.. shoot, when we first started, so did I 🤷🏾‍♂️

I was afraid that delivering a sneaker that represented our values without compromising style or performance was too tall a task.. ‼️

But here we are!! ☺️👊🏾 The first basketball… pic.twitter.com/ErnMkhMtB5

— Jonathan Judah Isaac (@JJudahIsaac) November 14, 2023

Social media users reacted to Isaac’s promo for the “Judah 1”:

Congrats bro! Big moves.

— ZUBY: (@ZubyMusic) November 15, 2023

In our pursuit of true greatness, we shouldn't be afraid of being different, we should be afraid of being the same as everyone else.

Love Jonathan's boldness, his desire to be different and his heart for Jesus. 👇🏽 #TrueGreatness https://t.co/Q2PARZy5hh

— David Pollack (@davidpollack47) November 15, 2023

Let's support Jonathan and his Christian-apparel company. https://t.co/Hm7h29XKJr

— Jason Whitlock (@WhitlockJason) November 14, 2023

Amazing https://t.co/wTyUapECt2

— Matt Gaetz (@mattgaetz) November 14, 2023

Thank you so much for not being afraid to spread Gods love and to do his work at your level speaks volumes to your character!!! Nothing but success for this man! https://t.co/MJjVRP5TO0

— Sword (@Sword8125) November 14, 2023

To God be the glory – Those who honor God, God will bless them https://t.co/5DhJ2pUrES

— 🇲🇽Albert Calderón🇺🇸 (@CalderonCesarA) November 15, 2023

“UNITUS brings people together around stylish, high-quality apparel that champions faith, family, and freedom. Together, we’re redefining greatness,” UNITUS, Isaac’s clothing brand, states on its website.

Per UNITUS:

For too long, the sports and lifestyle apparel game has been dominated by companies with divisive agendas. Greatness has been defined only by how you perform—apart from who you are and how you live. And cancel culture has the millions of people who hold traditional values wondering, “What if I’m the only one?”

It’s time we had an alternative. UNITUS gives you a way to confidently wear what you believe, without compromising style or performance. But it’s more than cool clothes—UNITUS is a community of people rallied around faith, family, freedom, and the pursuit of true greatness. Together, we rise above by working every day to be the best we can be, joyfully serving others with integrity, and standing for what’s right.

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UNITUS is a movement—one that starts with U and ends with US.

On July 31, 2020 Jonathan was the lone NBA player not to kneel for the national anthem amid a league-wide demonstration in support of Black Lives Matter. Believing black lives matter, but knowing Christ as the only answer to the world’s pain and division, he wrote the national bestseller, “Why I Stand.” Passionate about creating a movement that brings people together, Jonathan went on to launch UNITUS in August 2023.

Jonathan Isaac revealed the prototype for the sneakers on an episode of “Bless God Studios” on August 1, 2023: