Go Woke Go Broke – Bud Light Begs Distributors For Shelf Space

Anheuser-Busch offers distributors up to $150 million in relief as an incentive for more shelf space.

It’s no surprise that the Bud Lite brand has suffered following the backlash from partnering with a transgender influencer.

Bud Lite can not seem to catch a break, and rightfully so.

This results from companies going woke and ignoring their audience in favor of social justice bs.

JUST IN: Bud Light Is BEGGING Distributors To Take Them Back With Last-Ditch Effort https://t.co/CQnaxY4Gzf

— Kyle Becker (@kylenabecker) October 23, 2023

The New York Post shares more on the story:

The embattled brewer — whose Bud Light brand has been slammed by boycotts over an April 1 marketing tie-up with the transgender influencer — is offering as much $150 million in relief this year alone, according to Beer Marketer’s Insights.

That includes reimbursements to distributors for certain freight and fuel surcharges and giving them an extra five days to pay their bills to the brewery, according to the trade publication.

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“I imagine for those that are having some cash flow concerns, this would help somewhat,” one distributor told The Post.

Anheuser-Busch also is boosting a financial aid package to distributors that it began in June, according to Beer Business Daily.

Those relief programs including sales incentive payments, have been extended through the spring, according to the report.

Bud Lite has undoubtedly learned a valuable lesson through all this.

This is a lesson that other companies must realize before it’s too late.

🚨 BREAKING: Bud Light is BEGGING companies to take them back with a last-ditch effort that includes lucrative financial incentives to keep their disgraced product on their shelves through the spring.

Will you ever go back to drinking Bud Light? 🤔 https://t.co/MZrHyahsBv

— Proud Elephant 🇺🇸🦅 (@ProudElephantUS) October 23, 2023

But it seems that history continues to repeat itself:

And there's the BudLight moment…

…something tells me Listerine is subsidized, nobody f*cking like Listerine…

…NOBODY.

(especially that brown sh!t…you can f*ck right off with that….and if you get to the dentist…you haven't f*cked off far enough….keep going) pic.twitter.com/DIPcrS4qwH

— DrStoooopid (@DrStoooopid) October 23, 2023

The Hill shares some insight on other reasons why Bud Lite continues to flop even after its marketing blunder:

A  2022 blind taste test ranked Bud Light sixth among the eight beers tested, another 2022 test ranked it seventh out of 10 and a 2023 test ranked it 22nd out of 28. Stefano Puntoni, a Wharton marketing professor called America’s light beers “the blandest, least distinctive beers on the whole planet.” He added: “In a blind test, it’s impossible to tell Bud Light apart from other light beers. Switching to another brand is the easiest of changes for consumers.”

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Research shows that advertising only helps brands with above-average quality. Advertising cannot compensate for mediocre or sub-par quality to build customer loyalty, as was the case with Bud Light.

Because of this perception of its quality, Bud Light’s outsized advertising only garnered higher awareness but not necessarily higher customer loyalty. In 2022, more customers were aware of Bud Light than Modelo (88 percent versus 78 percent). Yet, both brands had identical customer loyalty (78 percent) among users.

According to the article, Bud Lite doesn’t even rank high for a good-tasting beer!

It seems that their advertising blunder was a blessing in disguise.

It woke many people to the fact that Bud Lite sucks, and plenty of other good beers to choose from won’t pander to leftist woke ideology.