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Wokeness Strikes Again! Maxim Under Fire For Hot 100 List


Maxim Australia released its list of Australia’s top 100 “fine and fierce femmes” for 2023 this week.

Coming in at #92 is a former Australian football coach and biological male.

The men’s magazine is known for featuring some of the most beautiful women in the world, but the inclusion of former football player and coach Danielle “Dani” Laidley, has outraged readers.

Laidley was ranked 92 on the list of Maxim Australia’s “Hot 100” which celebrates noteworthy Australian women every year.

FOX News has more on the story:

Maxim Australia Editor-in-Chief Santi Pintado touted the list as the magazine’s “annual, eclectic and definitive list of Australian women who have impressed, made headlines or simply had a huge year,” adding, “The past 12 months saw an abundance of fine and fierce femmes who have wowed us with their aptitude, intellect, humor, attributes and overall incredible talents.”

Commentators across social media shredded the magazine for including Laidley as a “hot” woman.

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“#92 of top 100 hottest ‘women’ in the world according to Maxim magazine in Australia. How did we get to a point where companies/institutions/publications can do this with no fear of backlash?” former NCAA star swimmer and critic of transgender ideology Riley Gaines wrote in a social media post that included a photo of Laidley pre-transition.

Many other commentators slammed MAXIM for declining in quality.

“Even Maxim is woke now…” Fox News contributor Joe Concha wrote.

“Maxim doesn’t know what hot means or what a woman is,” radio host Dana Loesch wrote.

This situation reminds me of the time ESPN and other publications decided to give Caitlyn Jenner the Woman of the Year award simply because she transitioned.

I’m sure most people don’t care what someone else identifies as, so long as it doesn’t affect their lives. But a lot of companies (Looking at you Bud Light) have gone out of their way to prove they are inclusive.

The problem with that philosophy is they alienate their real base.

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In the United States, approximately 1.03 percent of the population identifies as transgender. Even if companies want to tap into that market, it’s not worth losing the other 98.97 percent of the population.

As the saying goes, Go woke, Go Broke, which is something Maxim is going to find out about very soon.



 

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