Too Little Too Late – Bud Light’s New Pledge

Bud Light has come out with a new campaign to give $3 million in academic scholarships to the families of first responders who are disabled or have lost their lives.

This is an admirable pledge, but is it too little too late?

Bud Light was caught up in the woke storm earlier this year.

The beer company decided to partner with a transgender person, resulting in the boycotting of many people, resulting in a significant loss of profits.

Fox Business covers more on the story:

This pledge furthers Anheuser-Busch’s ongoing relationship with the nonprofit organization Folds of Honor, its longest-standing partner, according to a press release.

The expansion of support will also include the National Football League, which will honor first responders alongside Bud Light with local team activations, in-game scholarship presentations, and other content throughout the 2023-2024 season.

Bud Light and Folds of Honor have officially opened their scholarship application window, from now until Nov. 26, exclusively for families of fallen or disabled first responders.

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Throughout their partnership with Folds of Honor, Anheuser-Busch brands and partners have donated $21.7 million to the organization, which has contributed to 51,000 scholarships since the nonprofit’s launch, the press release stated.

As I stated before.

This pledge is admirable, and I’m glad that first responder families will be granted more opportunities.

However, I don’t think this is enough to make people forgive Bud Light.

To Late!!! @budlight announces $3M scholarship pledge to America's fallen or disabled first responders: 'Powerful impact' https://t.co/8cMsz5GQ2r #FoxBusiness

— Melanie Williams (@Melanie81505042) October 19, 2023

What a joke. @budlight @AnheuserBusch @NFL @FoldsofHonor https://t.co/LJvugUuOoK

— Kulakowski Jason (@KulakowskiJW) October 19, 2023

However, there were some winners of Bud Lights’ terrible advertising.

Other beer companies like Yuenglings saw profit growth following the debacle.

The New York Post has more on that story:

Sales jumped 22% year to date through Sept. 9 across the 26 states where Yuengling is sold, according to the research firm. The Pottsville, Pa.-based company’s top-selling beer, Yuengling Lager, soared by 80% in the four-week period ended Sept. 9 compared to a year ago. Sales of Bud Light during the same period tumbled 27%.

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“Yuengling is largely out of stock in the markets it’s available in and deserves more distribution and shelf space because consumer demand is higher today than what retailers have given them,” Bump Williams, CEO of the consulting firm, told The Post.

Nevertheless, Yuengling’s torrid growth has lately hit a wall. Dick Yuengling, the company’s chief executive and fifth-generation owner, claims bigger brands have been trying to squeeze in on its shelf space, even as some distributors have been exerting pressure to push its famously low prices higher.

“We just want our fair share of the Bud Light debacle,” 80-year-old Yuengling told The Post. “We are the little guy on the block so we have to fight harder, but how do we grow if they don’t give us more shelf space?”

On the one hand, it’s excellent that Yuengling could profit off the idiocracy of Bud Light.

On the other hand, it’s unfortunate that big companies can force Yuengling into a corner and prevent growing their shelf space.

I’m sure that Bud Light will be in the gutters longer while they spend millions to restore public trust.

In the meantime, get a beer from companies that don’t pander to the woke agenda.