Skittles Faces Backlash After Placing “Black Trans Lives Matter” On Packaging

Skittles is now following Bud Light’s path.

The iconic candy brand Skittles is facing major backlash after the candy brand decided to place “Black Trans Lives Matter” on its packaging.

Besides altering its packaging, Skittles also partnered up with GLAAD an LGBTQ advocacy group.

Skittles will not alter all of their packaging, but will instead only offer their limited edition trans Skittles in select markets.

Take a look at the packaging here:

Skittles has partnered with GLAAD, a group that supports sex procedures for kids

“Black Trans Lives Matter” is now on their packaging too, for some reason

You know what to do… pic.twitter.com/9JybQ3jyEN

— End Wokeness (@EndWokeness) August 11, 2023

Skittles now running "Black Trans Lives Matters" on its packaging. pic.twitter.com/W5wnt5fShC

— Citizen Free Press (@CitizenFreePres) August 12, 2023

Here was social media’s reaction:

For Real America?
A lot of people just never learn.
But no big surprise,
the Rainbow Flag is nothing more than Skittles anyway
Skittles faces backlash after it partners with GLAAD and puts 'Black Trans Lives Matter' on its pac… https://t.co/LEUQhLEZ4H via https://t.co/tpge4XqJjN

— Freebird 🐦 (@Frisky60AZ) August 11, 2023

.@Skittles is trying to turn your kids into BLM & LGBTQ+ activists. Their packaging also features a drag queen.

Skittles have gone completely woke. pic.twitter.com/jjlkc7uOaL

— Libs of TikTok (@libsoftiktok) August 11, 2023

Check out what the Daily Mail reported:

Candy brand Skittles is facing backlash after partnering with GLAAD and altering some of its packaging to include ‘Black Trans Lives Matter’ messaging.

Images of the packet on social media prompted an outpouring of criticism on Twitter today, with many likening the ‘woke’ marketing to Dylan Mulvaneybeing used in Bud Light advertising.

It’s the fourth year Skittles has teamed up with GLAAD (the Gay & Lesbian Alliance Against Defamation) to ‘support the LGBTQ+ community by amplifying and celebrating their stories’, according to Skittles’ official website.

In a series of limited edition Pride Packs, the candy company has ditched its staple color wheel and opted for a toned-down packet with an illustration.

Skittles wants the Bud Light treatment.

Oblige them. pic.twitter.com/xhicxjUaXf

— Eric Spracklen🇺🇸 (@EricSpracklen) August 12, 2023

Per The Blaze:

A partnership between Skittles and the Gay Lesbian Alliance Against Defamation is evidenced by a new message on candy packages expressing support for the LGBTQ agenda.

Photographs of the new marketing campaign began showing up on social media on Friday.
In one posted by the popular Libs of TikTok account, several figures are skateboarding on a ramp that includes the messages “Black Trans Lives Matter” and “Joy is Resistance.”

Another package documented at the Daily Mail showed the message “Be Generous With Your Love.”

Critics compared the marketing stunt to the catastrophic campaign that tanked Bud Light sales after Anheuser-Busch partnered with a transgender influencer in defiance of its traditional customer base.

“Mars is about to get the Bud Light treatment. Going woke lost Bud Light’s parent company Anheuser-Busch billions in market cap,” said one critic. “Mars has made a huge mistake.”

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Their typical drivel.

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"Inclusion is good, and they know that, but they are trying to figure out how do you navigate like Target or Bud Light when you have so many people online are demanding that you boycott a product simply for being inclusive?"@ChristineRomans on GOP culture wars: pic.twitter.com/ixsJSkcnyt

— CNN This Morning (@CNNThisMorning) June 19, 2023

From the video:

Christine Romans:  . . . I think it caught the C-Suites by surprise, this right wing culture warrior movement. Inclusion has always been good business for these companies. Their employees want it, their customers want it. It’s always been, uh, a good business. And on earnings calls for years, you’ve heard these CEOs and CFOs talk about inclusion, uh, diversity and equity and inclusion, and all of a sudden they’re a little bit quieter about that because they’re seeing these instances where their brand has been pillared for being inclusive. And so they’re trying to figure out how to tread this water.

Ron Brownstein: You know, these boycotts have to be seen, I think, as part of a broader movement. I mean, the Red States in many ways are building a nation within a nation on all sorts of issues . . . these companies, much as they wanna stay out of it, ultimately have to decide are they going to embrace the changing America, or they’re going to embrace this effort to, in effect, make America great again by going back to older rules and older values.

Christine Romans:  . . . How you respond by not giving in to the right wing attack mob, but acknowledging, you know, your position. I think that’s for C-Suites, that’s what they’ve gotta figure out. The rapid response for the communications teams has gotta be better. You could lose either way . . .

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The boycotts and buycotts ARE working!

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NO!

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