Go Woke, Go Broke: Bud Light Receives ‘Death Star’

Things have just gone from bad to worse for Bud Light. …

Sources are reporting that even Costco seems to be giving up on the brand and has given the product the ‘death star’— a small asterisk on the price placard which indicates that the product will not be restocked once sold out.

Additionally, the beer giant has failed to reclaim the top-selling spot from Modelo for the second month now.

Despite the massive backlash and the damage done to the company, the CEO of Anheuser-Busch has yet to issue an apology. …Here’s what we currently know:

Even Costco is getting out of the game… pic.twitter.com/cUHE0CnPzr

— Brian Henderson (@aztraveldude) July 3, 2023

Lou Dobbs said it all:

The CEO says he’s accountable for the Bud Light disaster but doesn’t resign, doesn’t apologize, doesn’t set a new course or strategy: He’s just trying to finesse the massive Bud Light mess, and his company’s refusal to respect and take their former customers seriously will be an expensive lesson, especially for their 1000s of employees. 

Bud Light Plummets To 14th Place Among Beers As Anheuser-Busch CEO Pleads For Consumers To Think Of The 65,000 Employees Impacted By Boycotts

The CEO says he's accountable for the Bud Light disaster but doesn't resign, doesn't apoligize, doesn't set a new course or strategy: He's just trying to finesse the massive Bud Light mess, and his company's refusal to respect and take their former customers seriously will be an…

— Lou Dobbs (@LouDobbs) July 12, 2023

Bud Light executives are the ones who should be thinking of their employees–this isn't a game.
They want us to think of the impact of their Woke policies on their employees, but they wanted to tell millions of their customers how to live. #TheGreatAmericaShow
Bud Light…

— Lou Dobbs (@LouDobbs) July 11, 2023

Newsweek confirmed:

Images shared on Twitter showed the price tags for Bud Light beer at different Costco stores, all marked with the “star of death.”

It’s unclear where the stores are located. One of the pictures shows the beer being sold at $14.97 for a 2 x 12 pack, which a Twitter user said was Costco “practically giving away Bud Light.”

On Tuesday, The Epoch Times revealed that Anheuser-Busch’s other brands are also suffering as a result of the Bud Light PR disaster and the ensuing boycott.

I love everything about this. 🥲https://t.co/DPOy9RhMYQ

— Dr. Simon Goddek (@goddeketal) July 12, 2023

USA Today provided the most up-to-date sales data:

For the four weeks ending July 1, Modelo Especial took 8.7% of overall beer sales through retail stores while Bud Light came in second with a 7% share, according to an analysis of Nielsen data from consulting firm Bump Williams.

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Michelob Ultra came in third (6.7%), followed by Coors Light (6.1%) and Miller Lite (5.1%).