Ben and Jerry’s Parent Company Unilever LOSES BILLIONS

The old saying goes if you go woke you go broke and that’s the case for the Vermont based company Ben and Jerry’s.

Just days after Ben and Jerry’s condemned the United States for being built on “stolen Indigenous land” the parent company of Ben and Jerry’s Unilever saw a $ 2 billion dollar loss in its market cap.

The big loss stems from Conservatives calling to boycott Ben and Jerry’s.

Before the tweet Unilever market cap was  $130.2 billion but has since dipped to $128.5 billion.

Here’s the tweet that started it all:

This 4th of July, it's high time we recognize that the US exists on stolen Indigenous land and commit to returning it. Learn more and take action now: https://t.co/45smaBmORH pic.twitter.com/a6qp7LXUAE

— Ben & Jerry's (@benandjerrys) July 4, 2023

https://twitter.com/Travis_in_Flint/status/1677034680346918912

Here’s what the New York Post reported:

Ben & Jerry’s parent company has lost nearly $2 billion in market cap amid calls to boycott the Vermont-based ice cream maker over a July 4 tweet condemning the US for existing on “stolen Indigenous land.”

Shares of Unilever, the Anglo-Dutch multinational firm, slid 0.8% Thursday after closing down 0.5% the previous day.

The company’s stock price has closed Thursday at $51.31, nearly $1 below its closing price of $52.28 during Monday’s shortened trading — and the day before Ben & Jerry’s posted its unpatriotic tweet.

The result has seen its market cap drop to $128.5 billion from $130.2 billion on Monday.

Ben & Jerry’s, which was acquired by Unilever but whose board remains independent in voicing its views on political issues, said the July 4 celebrations can “distract from an essential truth about this nation’s birth.”

“This 4th of July, it’s high time we recognize that the US exists on stolen Indigenous land and commit to returning it,” the brand’s official Twitter account and a statement on Ben & Jerry’s website trumpeted.

Unilever stock loses $2.5B amid calls to boycott Ben & Jerry’s over tweet https://t.co/7hBHNZm1fv pic.twitter.com/jNSHP7qCAG

— New York Post (@nypost) July 6, 2023

Per WWMT:

The stock price for Unilever, the owner of Ben & Jerry’s, has rapidly declined since the ice cream company referred to the United States as “stolen Indigenous land” on July 4.

Ben & Jerry’s tweeted Tuesday that is is “high time we recognize that the U.S. exists on stolen Indigenous land and commit to returning it.” The company then directed Twitter users to its website, where a detailed post suggested that Americans begin that commitment with Mount Rushmore.

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The message sparked immediate backlash, with some comparing it to Bud Light’s recent controversial decision to work with transgender activist Dylan Mulvaney. Some Twitter users began to call for a boycott of Ben & Jerry’s, mirroring the response the beer company received earlier this year.

Here’s how many companies are owned by Unilever:

#BoycottUnilever
I stopped buying anything owned by Unilever many years ago due to their unnecessary & cruel animal testing, they are an unethical company & people should stop buying their products for many many reasons pic.twitter.com/p8rd1KkaZX

— Sarah 🐇 (@moatybuns) July 5, 2023