IT’S OFFICIAL: Boycott ENDS Bud Light’s Beer Reign – No Longer #1 Selling U.S. Brand…

Pop the cork, folks, because it seems the nation has a new favorite brew.

That’s right, for the first time in a long while, Bud Light is no longer wearing the beer crown. The golden ale experienced a staggering tumble from grace in May, with sales plunging like a stone in a pond.

Parent company Anheuser-Busch InBev reported a 23% drop in sales compared to the same period last year.

Who’s the new top dog, you ask?

The Mexican pilsner-style beer, Modelo Especial, took the lead with a robust 15% increase in sales.

What led to Bud Light’s fall from the top?

In a turn of events that reads like a Hollywood screenplay, a promo gig with TikTok star Dylan Mulvaney, a trans rights activist, sparked an outcry among conservatives. Big names like Kid Rock and Travis Tritt even called for a boycott.

And here’s the thing, friends…

The boycott is just getting started.

You see, most boycotts fizzle out after a few weeks.

But sales have been getting worse week after week after week!

The Bud Light boycott has dethroned it from the top of the U.S. beer market. Modelo Especial has taken its place. https://t.co/uNHqwzjnv3

— Not the Bee (@Not_the_Bee) June 7, 2023

Bud Light is no longer the top selling beer in the U.S. Keep up the good work! pic.twitter.com/hxqftYVgbK

— ✨⃤djcalligraphy (@DJcalligraphy) June 7, 2023

Bud Light Dethroned as Top-Selling US Beer Brand in May After Boycott

Bud Light's sold $297M/week in May; ⬇️22.8% from a year ago

Modelo Especial now the # 1 US beer w/sales of $333M/week in May; ⬆️15.6% from a year ago

Bud Light still the # 1 US beer in YTD 2023 sales https://t.co/NS5sXzhj9d pic.twitter.com/5iz8m3cpAt

— Prodigal (@ProdigalThe3rd) June 8, 2023

Bud Light boycott hits salespeople's commission.

⁦@AnheuserBusch⁩ boycott also tops $27B in losses!
I have PRIDE in that! 😜 https://t.co/SqZZ4yeZsy

— Bruce Ballou 🇺🇸 (@VetBruce) June 4, 2023

But, that’s not all. The company’s efforts to distance itself from the controversy only stirred the pot further, inciting backlash from the LGBTQ+ community.

Talk about a double whammy.

No wonder, some bars have even stopped serving all Anheuser-Busch products.

According to CBS News:

Bud Light sales plunged in May, toppling the beer brand from its longtime perch as the nation’s best-selling brew.

Parent company Anheuser-Busch InBev (ABI) sold $297 million worth of Bud Light for the four weeks ending May 28 — a 23% drop from the same time period the year before, according to consumer behavior data analytics firm Circana. Modelo Especial ranked No.1 in May, with $333 million in sales — a 15% increase from 2022.

The sales drop for Bud Light follows a promotion debacle with TikTok star Dylan Mulvaney, a trans rights activist and actress, that sparked an uproar among conservatives including singers Kid Rock and Travis Tritt, who called for a boycott of the popular beer.

The company’s attempt to distance itself from the campaign caused further backlash, this time from the LGBTQ+ community, with some bars pulling all Anheuser-Busch products from their menu.

ABI did not immediately respond to a request for comment Thursday.

This news comes as Target is in hot water over it’s ‘tuck-it’ bathing suits for ‘women.’

Finally, it appears that conservatives have learned to fight just as hard as liberals!

In fact, many professionals are warning that this drop in sales could be PERMANENT!

Modelo Eclipses Bud Light as America’s Most Popular Beer https://t.co/h58R86Dvxh

— Midtownterp (@midtownterp) June 7, 2023

Bud Light's recovery is looking less likely https://t.co/OaSW5ConWu

— Daily Caller (@DailyCaller) June 8, 2023

Bud Light Is Dethroned as the Top-Selling Beer Brand in the U.S. After Boycott https://t.co/oZqYR9Zgc8

— Ben Owen (@hrkbenowen) June 8, 2023

No matter how you spin the news, this is terrible for Bud Light.

The numbers are the numbers.

And again, we need to reiterate that this boycott is not slowing down!

It is holding strong, and if anything, is continuing to gain steam.

This shocking news was confirmed by the Daily Beast:

Modelo Especial has reportedly claimed the title of America’s most popular beer, unseating Bud Light amid a right-wing boycott spurred by its collaboration with a transgender influencer earlier this year. In the four-week period ending on May 28, Modelo raked in $333 million in sales, while Bud Light brought in just $297 million, according to data provided to Newsweek by Modelo’s U.S. distributor, Constellation Brands. Bud Light’s revenue has slumped amid a wave of conservative backlash—and a subsequent boycott—after the brand sent a promotional can of the brew to Dylan Mulvaney, a transgender influencer. But the contest isn’t over just yet—Newsweek reports that Bud Light is still America’s best-selling brand this year so far, controlling 9.1% percent of the nation’s beer market.

So what do you think?

Is this boycott a temporary road bump for Bud Light?

Or is this a stand that conservatives around the country are going to take for the long haul?

Let us know your thoughts in the comments below!